Tag - graphic design

Understanding The Role Of Typography In Graphic Designing

In the visual world, what you write is very important, but how you write is even more important. The key messages of an advertisement rendered beautifully with elegant typefaces and fonts create a very positive impact on the reader. Fonts, typefaces, typography may all sound similar but they have different meanings. Let us have a closer look at the meaning, importance and role of fonts in graphic designing.

Fonts refer to a group of typefaces. For instance, Arial is a font and Arial Black, Arial Narrow, Arial Nova etc are typefaces. A Font is a family of typefaces. The art of arranging these fonts and typefaces in a beautiful manner for printing or reading is called Typography.

Typography In Graphic DesigningNow that we have a clear idea of the jargons used in the “text “world, let us try to understand the role of fonts in graphic design:

  • Legibility: We read only what is clearly written. That is true when we write using any medium whether a pen, paper or digital medium. A good graphic design service provider knows the tricks of the trade and uses fonts to enhance legibility and readability of a message. He knows what typefaces go well with a particular theme, how to read the minds of the target audience and what impresses them the most. A smart designer will not just see fonts as a medium to enhance the appeal of the web page or a particular design but would know that the main task of typography is to enhance legibility and readability.
  • Visual fatigue: A reader may get visual fatigue by reading long lengths of articles and text. Here is where the right font usage is extremely important. The line length, the size of the font, the choice of typeface, the alignment etc are all important elements of typography. A reputed graphic design company has designers who understand these aspects well and know how to use them to enhance the reading experience and reduce visual fatigue.
  • Engagement: It may sound surprising but fonts do contribute to engaging the target audience. Good typography can add a lot of emotion, drama and style to a written matter. It instantly connects with the readers and has the power to stir them emotionally.
  • Call to action: Research suggests that typefaces can induce a response from people. Some font styles inspire confidence, some look formal, while some are comic. Each font has a different effect on a person. That is why it can influence a respondent’s answer or inspire him to take action.

A lot of time graphic design companies focus on pictures and videos and forget the strong impact fonts can have on a design. If you are looking for a company that knows it all when it comes to using typography in a design then your search ends here. Flowz is an outsourced business provider for small and medium enterprises. Our integrated services make your entire supply chain more effective. Our graphic designing services are one of the best and most cost-effective in the business. Get in touch with us today to see some of our works and know more about our offers and services.


Five Virtues of Graphic Designing That Marketers Should Cash On

Graphic designing is a visual medium of communication. What can a humble graphic do to a marketing campaign? Well, a lot actually!

The art of communicating your idea through appealing and appropriate images is what graphic designing is all about. Ignoring graphic design can be detrimental to any marketing strategy. Especially when consumers process most of the information visually.

Smart marketers have been using graphic design services for various purposes like driving engagement, spreading awareness, generating more website traffic, boosting sales, guiding purchase decisions, etc.

graphic design services

While there are numerous studies that show the power of images in problem-solving, here are a few specific things that graphic designing does to your marketing:

  1. It connects – There are so many examples of amazing uses of graphic design in creating legendary logos, brand themes and color perceptions. For example the McDonald arches, the Nike swoosh, the Coca-Cola red, the peculiar Lego typography or simple color combination of Dell logo. There is an immediate emotional connection consumer have with certain logos and branding. This is the result of some amazing graphic designing skills at work. A thousand words could not have created this effect, that a simple design could.
  2. It appeals – There are specific designs, typography, and colors that attract and appeal to a specific set of audience. For example, baby product packaging is generally designed using soft and pastel shades. A youthful brand would use bright colors like red while an office product might go for blue.
  3. It influences – Did you know that brand graphics and colors can shape opinions? Yes, that is the power of graphic designing. An impressive design leaves a lasting impact on a customer. The first glance of your audience towards your product can make or break their impression about you.
  4. It informs – Creating awareness is another virtue of graphic designing. Along with building a brand identity, it is important to showcase it to others and inform them of your brand and product qualities. Graphic designing can come in handy in describing your product effectively.
  5. It impacts consumer decision –As per studies, the visual medium is processed faster. Consumers look at the product packaging and design and instantly decide to go for it. This is especially true for over-the-shelf and FMCG products.

Designing involves a lot of strategizing. As a marketer, it is important to understand your audience’s preferences and personalities before designing logos and images. Your design represents your company and it is imperative you get it right. If you are looking for help on creative designing, get in touch with Flowz. We simplify the graphic design function for you and create meaningful graphics that work for your business.


Top Ten Tips For Young Graphic Designers

Graphic designing can be a very appealing career choice for young graduates. And why not? As per the Bureau of Labor Statistics, US Department of Labor, the median pay of a graphic designer is $48,700 per year. And all you need is a graduate degree to kick-start your career as a graphic designer.  But that’s just the beginning. To become a successful graphic designer you need both, aptitude and skills, that are superior in every way.

Let us have a close look at what are some of the things you can do to become an efficient graphic designer.

  1. Stay inspired and motivated: Simple yet a very important virtue in learning any skill is staying inspired and motivated. There are enough and more designs on the internet that can keep you inspired. Keep looking at works that are awarded, liked and sold the most. Try to pick what is so different about them. See if you can imbibe the same superior creative rendition in your designs. It can be a little frustrating at the beginning of your career to keep your motivation levels high, especially if you are working as a freelancer. Visiting websites that showcase good work will keep your interest in the field alive.
  2. Follow good designers: Another way you can keep yourself inspired is by following designers that have made a mark for themselves in the industry. Connect with them on Linkedin, Instagram or Facebook. Whenever possible interact with them and try to learn the golden rules of graphic designing from them. No book can ever give you the knowledge that a mentor can provide.
  3. Make replicas of great designs: Once you know which designs are good and who is creating them, it is time to practice creating similar works. Beware of plagiarism and copyright issues here. Use the designs only for practice and reference and do not try to sell them. Imitation is a very good form of learning. Just by re-creating a masterpiece, you will learn more than you could ever in a class or through books.
  4. Get critiqued: Show your designs to other people – layman or experts, anyone can see your design and comment on it. This will give you an outside perspective to your design and help you keep your ears to the ground. As they say, criticism can take your work to the next level.
  5. Create what your client wants not what you want: It is very easy to get carried away while creating a creative piece and add your elements to it. It is not advised to take too much liberty while working on a business project. Stick to the brief of the client. After all, you are creating with a business objective and not for an art show.
  6. Purpose-driven designs: This brings us to the next point which is extremely critical and at the same time difficult to follow by many designers. Your design should be centered around a clear purpose. It can be influencing the key opinion formers, or announcing a sale, or designing a company logo. Whatever your design is, it should corroborate the business purpose of creating it.
  7. Develop your own style: There are so many budding designers in the industry and the number is increasing steadily every year. But so are the number of design jobs. There is no dearth of opportunities for creative artists who know their job well and stand out from others. Make sure you develop your own style and create a unique selling proposition for yourself. Remember, follow trends but have your own personal style to make your design stand out from others.
  8. Create simple designs: Remember, the beauty of design lies in its simplicity. Cut noise and clutter as much as possible from your design and keep it simple and sophisticated. Some designers like to bring in simplicity by leaving a lot of white space in the design. You can try that too.
  9. Deliver on time: Graphic designers should love to work under tight deadlines. Deadlines are the new normal these days. Everyone wants a design ready yesterday! That is the reality and it is better to get used to it and develop your expertise around delivering within minimum turnaround time.
  10. Service your client well: If you are working as a freelance graphic designer, you are running a business. A business needs to focus on both product and service. While you may be great in creating a creative product, your client will expect good service as well from you. It is best to communicate with your client often. Understand his requirements well. And have review meetings before and after delivery.

Everyone has their own professional journey but the above tips can help you to make it a smooth sail instead of a rough ride. Hope you find them useful.

graphic design


Top 10 Graphic Design Trends 2019

Everyone is following a trend. As they say, “being trendy seems like the next trend”! This is true especially in industries like fashion and design. We have to agree that trends keep us relevant, trends keep us young, trends help us to connect with others and they speak a lot about a particular person or a product.

How do trends develop?

It takes a while for something to develop into a trend. A craze or a fad becomes a trend when it is used over a fairly long period of time by a number of people. In graphic design, new trends pop up every year. It is always good to know these trends so that as a graphic designer you can create artworks that are more acceptable by clients and customers. As marketing companies, you should understand current trends so that you can communicate with the consumers in the language of colors and design they prefer and like.

Do not follow trends blindly

It is extremely important to know the business of design before you blindly follow a trend. Imagine a restaurant putting up advertising to showcase the new menu in black and white because that is trending. The fact that the advertising will fail to connect with food connoisseurs is a no brainer. A foodie would like to see the vibrant colors of a dish before trying it. As they say, “you eat with your eyes before your mouth”.

A good graphic designer will follow the trends with a purpose. The purpose can be to keep designs contemporary or functional. It can also depend on the material used or the relationship between the product and the consumers etc. What do you want to achieve with a particular trend is more important than blindly following the trend.

Graphic design trends

Top graphic design trends of 2019

Let us take a look at what are some of the top trends you can keep an eye on to make your work more saleable, acceptable and special.

  1. 3 D designs: Three-dimensional design technique can be applied to text as well as images. The technique brings alive an object and catches the viewers’ attention. A lot of companies are combining this with Artificial Intelligence (AI) and making it even more interesting.
  2. Black and white typography: Black and white definitely breaks the monotony of colorful artworks. It also gives a very classy touch to the design. A lot of designers use black and white typography on beauty and cosmetics products.
  3. Single stroke design: This trend goes by the principle of ‘less is more’. Simplicity is at the core of a single stroke design trend. A single line or a brush stroke can communicate more than all the complicated drawings and use of colors.
  4. Geometric shapes: Usage of geometric shapes is trending this year. Its versatile use makes it so popular. Geometric designs can be rendered in the form of pop art, can be playful, have bright colors, or can be
  5. Gradients and color transitions: This trend can be seen more in logos. A lot of logos are designed using the opposite color gradients. This draws the users’ eye and can break the monotony of a static image.
  6. Serif typeface: Serif is a line or a stroke at the end of a letter. A typeface or a font family that has a stroke at the end of the letter are categories as serif. And those that do not follow this rule are sans serife. without serif. Till very long time designers used sans seriffonts. For example, Helvetica is considered a favorite of graphic designers and is a sans serif font. However, in 2019, serif typefaces are back in vogue.
  7. Metals: Metals or metallic look is again the very flexible and versatile look of the season. Depending on the presentation, a metallic design can look very premium or very tawdry and glitzy at the same time. It can be used in typography as well.
  8. Animated logos: Animated or dynamic logos break the static monotony of logos. It stands out, is fun and leverages the digital advantage in designing.
  9. Hand-painted and handwritten texts: Text styles that look like hand scripted texts bring a human touch to the design. They create energy and movement in the design. They make communication more expressive.
  10. Optical illusion and psychedelic designs: – This trend leverages the optical play of space and movement. It is a very interesting trend and captivates a user visually within seconds.

Flowz delivers designs that are functional and at the same time trendy. It has over 18 years of experience in delivering best-in-class graphic designing services. This wide experience is put to use by its talented graphic artists to first understand the client requirements in-depth and then render spectacular designs.

Flowz’s graphic artists can easily handle any creative project from production artwork to creative consulting and conceptualization. It offers graphic design services in areas of

  • Logos and artworks
  • Website graphics
  • Brochures, flyers, ads, posters and other marketing materials
  • Stationery, envelopes, invoices, forms and business cards
  • Sell sheets and PowerPoints
  • Social media posts and infographics
  • E-books and other e-thought leader pieces
  • Embroidery digitizing

Flowz offers one of the best graphic design services globally. The delivery is loaded with creativity but very light on your pocket. So go for it now, check the services in detail on the company website today.