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In the visual world, what you write is very important, but how you write is even more important. The key messages of an advertisement rendered beautifully with elegant typefaces and fonts create a very positive impact on the reader. Fonts, typefaces, typography may all sound similar but they have different meanings. Let us have a closer look at the meaning, importance and role of fonts in graphic designing. Fonts refer to a group of typefaces.

We all know that graphics designing is an integral part of marketing. Every product or service that has to be sold, needs a medium to reach out to the target audience and a relevant picture or video to explain the details of the product or service. Here is where graphic design plays a major role. Graphic designing is all about communicating the right message in a simple but attractive way to the right people. It

Graphic designing is the art of communicating complex messages through visually appealing images, illustrations or typography. If you are a digital marketer looking to impress your target audience with your products or capture their attention in a few seconds towards your services, you have to include graphic designing in your marketing strategy. The power of visual elements cannot be neglected in the era of digital marketing. As per statistics, people remember only 10% of the

Videos are taking the internet by storm. As per reports, YouTube reports 100% increase in mobile video consumption every year. Marketers want to cash on this craze and make videos of their products and services available to consumers. And why not, statistics for 2018 tell us that 90% of users find product videos helpful in the decision process. Making a video requires superior video editing skills. It is a creative skill that has to be

Graphic designing is a visual medium of communication. What can a humble graphic do to a marketing campaign? Well, a lot actually! The art of communicating your idea through appealing and appropriate images is what graphic designing is all about. Ignoring graphic design can be detrimental to any marketing strategy. Especially when consumers process most of the information visually. Smart marketers have been using graphic design services for various purposes like driving engagement, spreading awareness,