Remote Graphic Designers Are A Thriving Flock – How To Become One?

Prologue

Visual content is becoming increasingly important for various sectors, and many businesses are looking for remote graphic designers who can produce captivating designs for their brochures, web pages, social platforms, promotional materials, and many more.

The designation of the remote graphic designer has become an easygoing and rewarding career option for creative specialists who wish to work from anywhere, fix their adaptive schedule, and join hands with various clients. Nevertheless,  there are some obvious challenges, and it requires specific skills and strategies to succeed. This article will shed some light on how to flourish as a virtual graphic designer – setting up a remote workspace, using graphic design tools, managing communication, and retaining projects.

Who Is a Graphic Designer?

A graphic designer develops visual designs utilizing stylized typography, images, brand colors, and various design elements to express ideas and messages via diverse mediums. From advertising to marketing to web design to branding, graphic designers are in the limelight everywhere.

Graphic designing as a whole, entails various stages, such as comprehending the client’s requirements, studying the intended audience, developing concepts, drawing or making a layout, choosing suitable colors and fonts, and generating the final design output.

graphic design elements

The process of graphic designing involves several steps, including understanding the client’s needs, researching the target audience, conceptualizing ideas, developing a layout, picking appropriate colors and fonts, and delivering the final design product.

Also Read: Why Businesses Need a Remote Graphic Designer in 2023 & Beyond

Why Are Businesses Inclined Towards Remote Graphic Designers?

For a business running within its physical premises, the graphic designers it employs must be local inhabitants to attend work regularly. This narrows down the list of potential hires who might lack the skillset a business manager requires.

By hiring a fully remote graphic design team, the same business can tap into the global talent pool to hire exceptional graphic designers. This approach puts the company on the right track to develop impressive graphic designs and differentiate itself from competitors.

Whether companies source graphic design virtual assistants from LinkedIn, freelancer sites, or an outsourcing agency, the advantage of having desired expertise, experience, and flair remains the same!

What Skillset One Must Possess to be a Remote Graphic Designer?

If you want to thrive as an online graphic designer, you need a blend of technical and soft skills to deliver high-quality design services. We have curated a list for you with the skills that a graphic designer can’t do without:

Proficiency in Design Software

You must be adept in design software such as Adobe Creative Suite, Sketch, and Figma. You must be able to utilize these tools to devise and edit design layouts, graphics, and images. While they are pretty easy to learn and use, you might have to spend some months learning them to become a pro!

Knowledge of Design Principles

You should have a strong understanding of design principles such as layout, typography, color theory, and composition. This knowledge will help you create visually appealing and effective designs.

Attention to Detail

Attention to detail concerning your graphic design is a tricky business. As the saying goes, “The Devil and the God are in the details”.

To make certain your designs are precise and satisfy the client’s requirements, you must have exceptional attention to detail.

Communication Skills

Communication is the key to any remote work, even more so for virtual graphic design jobs. As a virtual graphic designer, you will connect with clients and fellow associates through chat, video conferencing platforms, emails, and collaboration tools. Thus, you must have stellar verbal and written communication skills.

Time Management

You must organize your schedules effectively to meet project deadlines and deliver high-quality designs. This is more important because, in most scenarios, there won’t be anyone to micromanage you! While that might sound sweet, the downside is that you are not the only graphic designer in the market.

Creativity & Problem-solving Skills

Creative problem-solving is the process of identifying a business’s communication goals, understanding its target audience, and developing a creative solution that aligns with both. This solution should be well-structured and multi-dimensional, and it should work effectively on all levels. As a graphic designer, it is an indispensable quality to have!

Collaboration Skills

The biggest plus-point of cross-functional teams is the free-flowing conversations that take place between these teams. Without arbitrary departmental walls, communication blossoms. 

Once relegated to a bottled approach, designing has fast become the gold standard of collaboration for business teams. The free flow of ideas can reveal approaches that the design team might never have thought of. Therefore, an online graphic designer must be able to function collaboratively and provide/receive constructive feedback.

Remote Graphic Design & Collaboration Tools You Must Know

graphic design tools

1. Adobe Creative Cloud

Adobe Creative Cloud is a collection of web development, graphic design, and video editing apps that enables users to produce and showcase their creative work. The app suite includes Photoshop, Acrobat DC, Illustrator, Premiere Pro, and InDesign.

Adobe Photoshop is one of the most widely utilized graphic design tools that graphic designers employ to develop digital art. It is renowned for its powerful features, user-friendliness, accessibility, and top-notch performance. The application also provides a variety of website design templates that designers can utilize to make stunning designs for clients and businesses.

Adobe Illustrator is a graphic designer’s favorite to develop alluring vector art and illustrations (accessible across desktop and iPad devices). The application is armed with a wide range of features – recolor, animated lettering, custom effects, layout text, and many more. A premium vector drawing cum editing tool, Adobe Illustrator is used for all media types. From miniature edits to urbane designs, Adobe Photoshop delivers users an assortment of tools for editing requirements.

Also, the application has a broad range of design templates that allow users to access videos, images, graphics, layouts, and additional creative assets. 

2. Canva

Canva is a simplistic and user-friendly platform that assists users in making attractive and professional designs. The tool is favored by both amateur designers and expert graphic designers, thanks to its freestyle features and simple drag-and-drop functionalities. From graphics to visual charts to posters and marketing content, Canva makes it simpler to produce elite designs for every utility.

Canva also offers a huge collection of fonts, images, and templates that allow its users to conceive projects from scratch. The drag-and-drop editor lets creative teams cooperate on custom designs/templates, incorporating relevant visual elements in accordance with the brand guides of clients.

3. Procreate

If you love everything Apple, Procreate is for you! It is a powerful digital illustration app that lets graphic designers draw and paint their artwork from iPads. Armed with special features for developing art on a mobile app, the application paves the way for users to turn any of their ideas into reality. With Procreate, users can develop and enhance illustrations, portrayals, and 3D artwork.

The application is utilized for making and designing anything and everything – banners, logos, packaging designs, full-size posters, etc. With its sleek user-friendly interface, Procreate empowers users to deliver their craft quicker. It even supports multi-touch gestures for effortless control.

4. Dropbox

One of the most widely used file storage solutions for remote graphic design teams is inevitably Dropbox. It enables designers to store, sync, and share high-quality bulky files, such as Illustrator, PostScript, Photoshop, SVG, and Sketch files effortlessly. The best part is that the file quality is not compromised. Agencies, freelancers, vendors, and in-house teams prefer Dropbox for the same. 

In a remote setup, the platform offers enormous storage, file-sharing capabilities, and collaboration features that help designers work hand-in-hand on challenging design projects.

5. Sketchbook Pro

Sketching and graphic designing are inseparable. A designer’s mind is always buzzing with creative ideas. But, the days of carrying around a backpack full of sketching tools are over!

With Sketchbook Pro, an app that offers a variety of digital pencils, pens, brushes, and markers, a designing mind can quickly seize its ideas on a canvas of various sizes. They can doodle and draw their designs with ease and convenience.

Creating a Great Graphic Design Portfolio That Entices Clients

A strong portfolio is essential for achieving professional success in virtual graphic design jobs. It is a visual representation of your skills and accomplishments, allowing potential clients to see your work and assess your abilities.

1. Highlight Your Best Work

Your graphic design portfolio should showcase the best of your skills and abilities. This way, you can impress potential employers, providing them with a glimpse of what you can bring to the table. Even if you are new to graphic design, a short portfolio can still make a strong impact. The key is to include a range of work that demonstrates your versatility and creativity. You should also mark your designs as either paid or self-initiated, as this reflects professionalism.

2. Sidestep Questionable & Repetitive Work

Only include work that you are proud of. Every graphic designer has some projects that are not quite up to the mark. You can learn from them, but don’t let them ruin your portfolio. Also, avoid including the same style of work too many times. Pick the best five distinct instances for your portfolio to have a positive effect on your recruitment process.

3. Create a Portfolio That Says a Story!

You can make your portfolio more appealing by giving it a story-like flow. It can have an introduction, a body, and a conclusion. You can place the most dazzling of your work in the beginning and end. This will showcase your skills and ensure that potential employers are captivated by your best work even after they exit your portfolio. You should keep your captions concise, as those who will be hiring you will not have a lot of time to read a lot of text. However, make sure that the contact information can be quickly scanned by eyes.

4. Incorporate Your Social Media Handles

Graphic design virtual assistants can spice up their portfolio by including your social media handles. This reveals your online presence and social media handles can be effective platforms to project personal branding.

You can tweet a web poster that you crafted for an event, or flaunt your Instagram feed. Adding your social media handles also lets the employer have a glimpse of your personality. Nevertheless, if you are doing this, it is important to keep your feeds professional.

5. Update Content Regularly

Your portfolio should be dynamic and evolving. You should keep adding new content that you create regularly. As you accrue more experience over time, your work will improve.

After developing your portfolio, you can evaluate if it appears fresh and well-selected. When you are content with the final draft, you can send it to fellow designers for constructive feedback.

design trends 2024

As 2024 approaches, here are the trends that you would not like to miss as a graphic designer!

1. AI Design

AI design

The design process is transforming, thanks to artificial intelligence, and one of the signs of this transformation is the growing use of generative and algorithmic design. With AI design tools, designers can explore designs beyond human imagination, and the technology is only getting better and better.

The public access to OpenAI’s DALL-E 2, which can produce AI-generated images, took the globe by storm! Thousands have flocked to the online image generator, that creates graphics simply relying on text descriptions.

2. Holographic Surrealism

Holographic surrealism is a trend that spawns a futuristic, otherworldly feel. It uses holographic patterns, iridescent colors, and neon lights, soft-soaped by science fiction and emerging technology. As evident in 2023, designers will utilize holographic elements to create stunning designs in 2024 adapting the trend that will captivate viewers.

3. Anti-Branding? Yeah, you read that right!

Is it the age of anti-branding? It seems so, as many brands are opting to go against the tide and adopt an ‘anti-branding’ approach to exemplify their authenticity and relatability. This trend is closely linked to the “new eco” movement that will reshape branding in this decade, as it is minimal, future-focused, and aspirational.

Monochromatic packaging, minimalist messaging, and subtle branding reflect the traits of this anti-branding trend. It’s more of a bare-bones style that includes neutrally embossed logos, handwriting, and rough typography. All of these lend a design a much-craved human touch.

4. Candy Pastels

Pastels are timeless colors that never go out of style! They offer a soft and soothing contrast to the bright and bold colors that are always trending. These gentle, cooling shades can enhance any design project – packaging, branding, marketing, and social media graphic designs.

With the advancement in digital displays and color richness, these calming tones are gaining prominence across web design and social media assets.

5. Virtual Reality

The pandemic has revved up the digital transformation of everything, and the virtual reality (VR) market has grown exponentially as a result. According to a report by Facts and Factors, the metaverse industry was worth USD 210 billion in 2021, and it is expected to almost quadruple to $730B by 2028.

It is no surprise that graphic designers are fascinated by the endless possibilities of its technological prowess, offering magnificent image renderings, futuristic liquid gradients, neon palettes, and 3D components.

This Apple iPad Pro ad can serve as the perfect example!

VR in designing

Closing Note

Virtual graphic design jobs have emerged as one of the significant trends in the creative industry in 2023, and it is gaining momentum as offsite design teams grow by leaps and bounds. While graphic designers rely on a wide range of tools, setups, and communication channels to get a design project done, only a select few remote graphic designers can actually get things done when they’re working in a remote setup. Whether you are a beginner or an intermediate graphic designer who is looking to switch to remote work, let’s hope that this article has answered all your questions!

Your 2023 Guide to Redefining Your Brand with an Online Graphic Designer

To create a winning content marketing strategy, the ‘design element’ plays a major role in attracting more readers. Thus it has become increasingly important for businesses to pay special attention to graphics design. When done correctly, graphic design may increase a company’s credibility, solidify customer connections, and spark interest in its goods or services.

Graphic design for brands is more than just creating a logo; it entails consolidating a brand’s identity in the minds of the target consumer.

5 Branding Trends to Follow to Build a Distinct Brand Identity

Branding Trends

In the digital age, branding has become incredibly challenging. Today's consumers look for brands that provide value. 

The biggest challenges for brand managers include finding the right message for the right audience and balancing customization with brand voice.

Therefore, brands should ensure their target market finds their logo and color scheme appealing. 

Companies should know current branding trends to draw in and retain customers. 

Logo Adaptability

For their visual identity, brands often stick with a few logo variations. They have style guides that outline the brand colors and tools to help create a consistent, recognized brand identity. Today, a growing pattern in logo design is adaptive logos - designs intended to go through multiple iterations. The idea is that variations are for different purposes. For this, brands need to create an adaptable brand logo like Apple. It is easy to use Apple’s logo to promote events because of its simplicity. 

Adaptive designs are easy to modify and apply in various formats, such as a billboard, an email footer, and an app symbol.

Graphic Designer

Brands can consider creating logos for different occasions to provide customers with visual variation and avoid monotony.

Retro - Relishing the Past

Today, designs from the past are resurrected with a contemporary twist. Retro design is a strategy that enables companies to interact with customers in a fun way that appeals to their emotions. 

This design establishes an immediate connection with clients by using historical allusions that they may easily recognize, such as a bold, wavy typeface from the 1970s or a cheerful color scheme from the 1990s.

Spotify
Image Credit: Marketing Magazine Asia

Spotify's throwback advertisements reviving the aesthetic of the 1980s and 1990s while tying it to present trends are examples of retro branding.

Overstimulated Branding - Captivate the Senses

Brands will use more powerful color schemes in 2023 for their branding and graphic design, from social media to newsletters.

Overstimulated branding uses eye-catching graphics and brilliant hues to grab attention and tickle the senses. This design usually employs garish hues, distorted fonts, and loud symbols or logos. Brands also use clashing and contrasting tones to create an impact. 

With its bright energy and happy colors, overstimulated branding captures the audience's attention and makes them happy. It offers a gratifying experience.

Simple Maximalism - Bigger Impact

Brands don't need to go overboard with creativity to stand out. It only takes a bold font, an eye-catching color scheme, and careful use of white space to make an impression.

Visually, in simple maximalism, brands stick to one or two hues and utilize bold, legible typography. They use what is required to convey the message, tone, and personality. 

In 2023, advertisers may choose simple elements to create a significant impact through their brand message. Brands can achieve clarity without compromising distinctiveness.

Simple maximalism uses a modern aesthetic that fits well with businesses that offer unique products or services. 

Mascots Galore - Humanizing Brand

In 2023, brands may leverage mascots more frequently in branding with prominent positioning. Instead of just being a fantastic visual element for a brand, these mascots add a distinct personality that relies on human attributes.

Using a mascot in an increasingly competitive environment is a great way to connect with customers in a fun way. People yearn for that emotional connection and a fun-loving experience that brightens their day.

Moreover, utilizing a mascot to give businesses some extra personality adds a new dimension of warmth and character that customers can identify with.

5 Ways to Get Better Results with Online Graphic Designer

Working with a virtual graphic designer can be a joy or a downright pain. Simply put, it relies on the graphic designer's skill level and how well you get along with them.

Here are eight important things to keep in mind to make it easier to work with graphic designers.

Use Visual References

Working with a graphic designer can make you realize how challenging it may be to verbalize graphics. To this extent, it becomes difficult for brands to express their goals to designers. As a result, the designer is likely to make mistakes without a clear brief. For this, include visual elements in your brief. Using visual examples helps the designer understand the design process. The more visuals you employ, the better. Use good graphics as examples that will give an idea about the preferred typefaces, colors, and visuals for the designer.

Know Your Needs First

Businesses aware of their design goals can communicate with designers more effectively.Knowing your needs doesn’t mean that you dictate everything to the designer. The designer should have creative freedom to deliver bespoke designs. Understand the scope of the design project from the beginning. It will help the designer create better designs, making it easier to work with them. 

Graphic design is more than just an artistic endeavor; it also calls for strategic consideration. You must have a thorough understanding of your business with a clear understanding of the graphic design goals.

Create a Common Ground

Establish realistic deadlines for design projects. While dealing with deadlines, timetables, revisions, deliverables, and payments, look for areas of agreement about the creative components. You may prevent many problems by addressing these early on in your project rather than later.

These in-depth discussions are worth having even though neither party particularly loves them. Finding concrete solutions provides a more effective design process, where businesses don't get caught up mid-argument over anything with the designers.

Give Feedback

Even the most seasoned designers err from time to time. Giving feedback to the designer will help the designer to understand the expectations and deliver great designs. 

Let's imagine, for illustration, that the graphic designer designed the webpage, and the graphics are not good. The most effective strategy would be to state, "I don't like it." The graphic designer will have no trouble finding a quick solution.

Promote Efficiency

Even having the top designers on the team, poor management can hamper the performance. To maximize graphic designers' productivity, ensure every designer understands the team's shared goals. 

Business needs the right mix of diversity, leadership, and communication to work with remote graphic designers. Additionally, employing efficient conflict-resolution strategies inside the remote team fosters positive relationships among all members, directly impacting work efficiency.

5 Tools for Working with a Remote Graphic Designer

Also Read: Is a Remote Assistant Worth the Investment?

Here are the top design tools and virtual collaboration solutions for businesses working with remote graphic designers: 

Procreate

Procreate, a digital illustration application, allows designers to create graphic designs. The software's plethora of capabilities designed specifically for mobile art production enables users to realize their ideas. Using Procreate, designers can create and enhance drawings, photographs, and 3D artwork.

The tool helps create and design anything, from logos and banners to posters. The user-friendly and streamlined interface of Procreate makes it possible for designers to produce their work more quickly and efficiently. Furthermore, it offers multi-touch gestures for straightforward control.

Adobe Creative Cloud

Adobe Creative Cloud is a powerful designing tool in a graphic designer's arsenal. Adobe Creative Cloud's graphic design, web development, and video editing features let designers create and display their original works of art. Acrobat DC, Photoshop, Premiere Pro, Illustrator, and InDesign are the centerpiece tools in the suite.

graphic design

Graphic designers use Adobe Illustrator to create captivating vector graphics and images. The tool offers many features, including word layout, animated lettering, individualized effects, and recoloring. 

Adobe Illustrator is a vector drawing and editing application that works with many kinds of media. Adobe Photoshop users have access to a wide range of tools for editing, from straightforward adjustments to intricate compositions.

Amazon S3

Amazon S3 is another powerful tool for graphic design experts for managing and storing documents. It comes with performance, scalability, security, and data accessibility. Utilizing Amazon S3, businesses benefit from unequaled compliance and audit features while managing and storing files and documents.

Amazon S3 has many helpful capabilities for data replication, access control management, data transfer, and versioning.

Remote graphic designers can rapidly share their work with clients using the application's file-sharing feature. Many document management tools in Amazon S3 enable designers to arrange, enhance, and customize data access for their business needs.

Dropbox

Online graphic design teams often use Dropbox for file storage. They store documents, analyze and sync large files, and get quick client responses.

Dropbox provides robust file sharing, collaboration, and storage options that are ideal while working with a graphic designer online. It enables designers and creatives to collaborate in groups.

The application enables remote designers to examine files in full resolution, allowing users to send Photoshop, PostScript, SVG, Illustrator, and Sketch files to clients without compromising file quality.

Slack

With its user-friendly layout, Slack offers a simple communication route that can keep businesses connected. It is compatible with other software, including G Suite, Dropbox, Adobe Creative Cloud, and more. 

It offers screen sharing, file sharing, audio discussions, real-time chat, and a searchable archive. It's the perfect tool for remote designers because they can effortlessly collaborate with businesses.

Businesses can organize communication channels by project, topic, or team. Slack also offers search features to find information when businesses need it. It also secures the privacy of the conversations and files.

InVision

For businesses looking to work closely with their remote graphic designers, InVision is a great platform. It makes building interactive prototypes and team collaboration easy. It also offers the ability to comment and receive feedback. When a company provides digital design mock-ups to the team, the tool makes it easy to receive feedback and iterate quickly. It offers strong templates to help designers get their creative juices flowing. 

It can be linked with Microsoft Teams and Zoom to enable real-time business collaboration.

Conclusion

Any effective brand design needs to create a solid reputation in the industry. The value of your brand sets your business apart from rivals.

A company's name, logo, and marketing can affect how consumers perceive a brand.

Hiring the best designers by posting virtual graphic design jobs can be challenging. Flowz offers seasoned and skilled remote graphic designers, using which businesses can gain cutting-edge design solutions, decreased operating costs, and enhanced brand recognition.

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