All you need to know about the importance of graphic design in marketing

We all know that graphics designing is an integral part of marketing. Every product or service that has to be sold, needs a medium to reach out to the target audience and a relevant picture or video to explain the details of the product or service. Here is where graphic design plays a major role. Graphic designing is all about communicating the right message in a simple but attractive way to the right people.

It may sound trivial but believe it or not, the field of graphic designing is deeper than what meets the eye. Every detail on a picture or advertisement that reaches millions of people is well-thought and carefully designed to deliver a message that is crisp but impactful. It is no mean job. It requires both creativity and logic.

Importance Of Graphic DesignThe value that a good graphic design agency can add to a marketing campaign is therefore immense. With the advent of new communications mediums, the value and the demand for graphic designers have been increasing. Some of the mediums where you can see amazing examples of creatively crafted graphic designs are social media, tv, billboards, logo, brochures, pamphlets, magazines.

Some of the goals marketing companies like to achieve through a well-rendered piece of graphic design are:

1) Brand awareness: Informing your target audience about your product or service is the first step of a marketing campaign. Graphic designing can play a major role here by creating a logo or an impressive social media profile pic. It can be anything that talks about your brand.

2) Brand identity: When you communicate with people using specific design elements like colors and fonts, people associate certain elements with your brand. For example, the red is so synonymous with coca cola or the swoosh sign is synonymous to Nike etc.

3) Consumer engagement: This is a very interesting aspect of graphic designing. How can you engage your consumers by showing them attractive designs? Well, you must have seen catchy images asking you to click on a link or book a ticket or send a message etc. These ‘call for action’ designs help in engaging consumers with the brand.

4) Communication: This is a no brainer. Every design you see in the marketing campaign is created to communicate well with your target audience. And a picture speaks a thousand words as they say. Therefore the role of a graphic designer is very crucial in designing an image that can speak a lot with just a few elements in it.

Now that we know what all can be achieved by engaging with a reputed graphic design agency, you should also know how important it is to have a good design agency as your partner. An internet search will throw several results on the names of graphic design agency in the USA. However, you should be smart enough to pick the best from the rest.

Flowz is a leading B2B professional services platform. We provide affordable outsourced business solutions for small-to-mid-sized businesses that need high-quality creative services. Check out what our customers say about our graphic design services. Get in touch with us today to help you craft meaningful and impactful business messages for your esteemed customers.


Top Five Reasons Why Graphic Design Is An Integral Part Of Digital Marketing

Graphic designing is the art of communicating complex messages through visually appealing images, illustrations or typography. If you are a digital marketer looking to impress your target audience with your products or capture their attention in a few seconds towards your services, you have to include graphic designing in your marketing strategy.

Graphic Design Service ProviderThe power of visual elements cannot be neglected in the era of digital marketing. As per statistics, people remember only 10% of the information they hear, three days later. If a relevant image is shared along with that same information, people retain 65% of the information three days later.
Here are some powerful reasons that emphasize the fact that digital marketing married with graphic designing can yield wonders for a business.

  • Making the most of the visual attention span: The attention span of a reader is generally just eight seconds. This short span of a reader, coupled with the crowded internet advertisements, articles, blogs, videos, infographics and constant messages on mobile has made the job of a digital marketer even tougher. Here, visual aids come to your rescue. A beautifully designed image or a creatively rendered logo can always capture an audience’s attention.
  • Powerful means to evoke emotion: Once you have the attention of your target audience, it is important to give him or her the experience which they will always remember. This way they will register your product and company in their minds and may come back to using it more often. Visual aids or graphic designs have the power to evoke emotions in a viewer. If you stir the right emotions and connect with your consumers, half the battle is already won. You do not just win their trust, you also establish yourself as a reputed company in the eyes of the consumer.
  • No language barrier: The best part of using an image or illustration is that it is free from any language barrier. Forget language, even a person who cannot speak or hear can connect with a visual. In the era of mobiles, even most media dark places are getting connected over the internet. Images and videos work wonderfully in connecting with those who cannot read English or other languages or who have certain disabilities.
  • Easy call for action: Any advertisement that fails to have a call for action is a total loss of money and other resources. Graphic designing gives you a very attractive way to urge your target audience to take action. It can be clicking a button or sending a message or just starting a chat on the website. A blinking arrow or a visually appealing form or a “claim your offer” button, it can be anything that you want.
  • Attract traffic to websites and portals: A website that uses good images for its banners and pages definitely looks more appealing. Beautifully rendered pieces of graphic art can entice your viewers to look deep into the website, browse more pages and click on more links.

The above-given reasons are just the beginning. The journey of graphic designing and digital marketing requires you to partner with experts in the field.

Flowz is a fully functional graphic design company that delivers designs that are fully aligned with your company’s business objectives. Our designs are meaningful, trendy and useful. Our designers have wide experience in handling critical business projects, working on stringent deadlines and delivering quality content every time. We put at stake our 18 years of experience every time we work on a project and ensure we deliver nothing less than a best-in-class graphic designing services.

Some of our graphic design services include
‐ Logos and artworks
‐ Website graphics
‐ Brochures, flyers, ads, posters and other marketing materials
‐ Stationery, envelopes, invoices, forms and business cards
‐ Sell sheets and PowerPoints
‐ Social media posts and infographics
‐ E-books and other e-thought leader pieces
‐ Embroidery digitizing

Get in touch with us today to try out our outstanding graphic design services.


Five Virtues of Graphic Designing That Marketers Should Cash On

Graphic designing is a visual medium of communication. What can a humble graphic do to a marketing campaign? Well, a lot actually!

The art of communicating your idea through appealing and appropriate images is what graphic designing is all about. Ignoring graphic design can be detrimental to any marketing strategy. Especially when consumers process most of the information visually.

Smart marketers have been using graphic design services for various purposes like driving engagement, spreading awareness, generating more website traffic, boosting sales, guiding purchase decisions, etc.

graphic design services

While there are numerous studies that show the power of images in problem-solving, here are a few specific things that graphic designing does to your marketing:

  1. It connects – There are so many examples of amazing uses of graphic design in creating legendary logos, brand themes and color perceptions. For example the McDonald arches, the Nike swoosh, the Coca-Cola red, the peculiar Lego typography or simple color combination of Dell logo. There is an immediate emotional connection consumer have with certain logos and branding. This is the result of some amazing graphic designing skills at work. A thousand words could not have created this effect, that a simple design could.
  2. It appeals – There are specific designs, typography, and colors that attract and appeal to a specific set of audience. For example, baby product packaging is generally designed using soft and pastel shades. A youthful brand would use bright colors like red while an office product might go for blue.
  3. It influences – Did you know that brand graphics and colors can shape opinions? Yes, that is the power of graphic designing. An impressive design leaves a lasting impact on a customer. The first glance of your audience towards your product can make or break their impression about you.
  4. It informs – Creating awareness is another virtue of graphic designing. Along with building a brand identity, it is important to showcase it to others and inform them of your brand and product qualities. Graphic designing can come in handy in describing your product effectively.
  5. It impacts consumer decision –As per studies, the visual medium is processed faster. Consumers look at the product packaging and design and instantly decide to go for it. This is especially true for over-the-shelf and FMCG products.

Designing involves a lot of strategizing. As a marketer, it is important to understand your audience’s preferences and personalities before designing logos and images. Your design represents your company and it is imperative you get it right. If you are looking for help on creative designing, get in touch with Flowz. We simplify the graphic design function for you and create meaningful graphics that work for your business.


Top 6 Design Rules You Should Never Break

Graphic design service is a creative field. So, we thought there can be no better way to get today’s inspiration from anyone but the legendary artist himself – Pablo Picasso. He once said, “Learn the rules like a pro so that you can break them like an artist”. So here we are with the six golden rules of graphic design that you should know before your craft your next masterpiece.

A lot of these rules revolve around text used in a design, knowledge of color palette and the application of design. Let us try to understand what they are:

Rules of using text
Creative graphic design is as much a work of art as it is a piece of advertisement. A lot of graphic designs are used as marketing collaterals to push sales or create awareness of a product or a service. This involves the use of text in the design to a large extent. Though we understand that a picture speaks a thousand words, you still have to communicate your message in as many words to your target audience. And you can only do that with the help of text. That is why it is very important to know the rules of the game when using text in your creative graphic design.

Graphic design service

These are fairly simple rules:

  • Spacing in words: Take care of the space you leave between words. These spaces should be evenly distributed to enable readability.
  • Kerning of letters: This rule also deals with the spacing characteristic of a text. Kerning is spacing between the letters. This makes your design visually in order and legible.
  • Alignment: There are four basic types of alignment of texts – left, center, right and justified. Selection of the type of alignment depends on the target audience and purpose. An invitation is generally center aligned while a magazine article is most of the times left aligned.
  • Remove windows and orphans: This is a very interesting rule. You must have often noticed that while aligning text, a word comes on the next line (referred to as orphan word) or sometimes a few words from a sentence move to next column (called widow text). Dealing with widows and orphans is important to make your design look professional and polished.
  • Use fewer font types: Many times, graphic designers are tempted to use a variety of fonts for impact in a single design. This is not a good idea at all. Use fewer font types to keep your work legible, simple and classy.
  • Do not stretch your fonts: If you want your text to look slightly taller or wider please use a wider font type instead of stretching a font. Stretching distorts the shape and proportion of font and makes your design of inferior quality.

Put the target audience at the center of your design
We know that designing is a form of art and a lot of people may argue that artwork may not always have a meaning.  But this is not true in case of graphic design service. You have to keep the target audience and the purpose of the design at the center while working on your project. Imagine that as a designer you love black and white colors use in an artwork. But you are designing a child’s birthday invitation card. Can you still use only black and white? No. Put yourself in the shoes of your target audience and you will know exactly what colors and fonts to use.

Know your color palette
That brings us to a very important rule of using the right colors. Some of the basic mistakes designers make is using color discord that means using two widely separated colors in a color wheel together. In addition to understanding the color wheel, it is important to understand the theory and what each color denotes. For eg yellow and orange go well with food menus, green is good for environment-related collaterals and red is a very passionate color. Use them smartly in your design and see how your artwork transforms from a piece of creative art to a wonderful marketing tool.

Embrace white space
Do not try to fill in too many details in the design. Let there be more white space so that there is enough focus on the central piece or the main character of your design. Too much clutter puts the audience off and they do not register the most important message conveyed in the design. The message is lost, you waste a lot of time putting too many elements and the design itself does not look beautiful. So it’s a total loss of effort, time and money. Contrary to that, working with white space is easy, makes business sense and helps you create a professional piece of work.

Think application before designing
This is a very important point to remember when working on creative graphic design. Imagine you are designing the pages of a magazine. It is so important to know the concept of gutter spaces so that you align and manage your text accordingly. Similarly, if you are designing a greeting card, it is important to know the occasion for which you are making the card.  Else you will end up putting the wrong design element in it. The purpose, the application and the usage of the card are central to your design. Ask for these details in case they are not shared with you to make sure you do not have to rework on your design too much.

Keep it simple
And lastly, remember to keep it simple. This rule looks easy but most of the designers find it difficult to follow. As they say, “The most complicated thing is to be simple”. Holds true in graphic designing service too.  But you can learn the skill of simplicity by not using too many effects in your design. Know where to stop while working on the design.

In case you are looking for professionals who are pro at these rules and create meaningful graphic design works, get in touch with Office Beacon.  We are a fully functional creative graphic design services company. Our graphic designers are adept at creating some of the wonderful works that revolve around creating logos and artworks, eBooks, brochures, and other marketing collaterals. You can visit our website to know what our customers think of us and try our hot graphic designing offers today.


Top Ten Tips For Young Graphic Designers

Graphic designing can be a very appealing career choice for young graduates. And why not? As per the Bureau of Labor Statistics, US Department of Labor, the median pay of a graphic designer is $48,700 per year. And all you need is a graduate degree to kick-start your career as a graphic designer.  But that’s just the beginning. To become a successful graphic designer you need both, aptitude and skills, that are superior in every way.

Let us have a close look at what are some of the things you can do to become an efficient graphic designer.

  1. Stay inspired and motivated: Simple yet a very important virtue in learning any skill is staying inspired and motivated. There are enough and more designs on the internet that can keep you inspired. Keep looking at works that are awarded, liked and sold the most. Try to pick what is so different about them. See if you can imbibe the same superior creative rendition in your designs. It can be a little frustrating at the beginning of your career to keep your motivation levels high, especially if you are working as a freelancer. Visiting websites that showcase good work will keep your interest in the field alive.
  2. Follow good designers: Another way you can keep yourself inspired is by following designers that have made a mark for themselves in the industry. Connect with them on Linkedin, Instagram or Facebook. Whenever possible interact with them and try to learn the golden rules of graphic designing from them. No book can ever give you the knowledge that a mentor can provide.
  3. Make replicas of great designs: Once you know which designs are good and who is creating them, it is time to practice creating similar works. Beware of plagiarism and copyright issues here. Use the designs only for practice and reference and do not try to sell them. Imitation is a very good form of learning. Just by re-creating a masterpiece, you will learn more than you could ever in a class or through books.
  4. Get critiqued: Show your designs to other people – layman or experts, anyone can see your design and comment on it. This will give you an outside perspective to your design and help you keep your ears to the ground. As they say, criticism can take your work to the next level.
  5. Create what your client wants not what you want: It is very easy to get carried away while creating a creative piece and add your elements to it. It is not advised to take too much liberty while working on a business project. Stick to the brief of the client. After all, you are creating with a business objective and not for an art show.
  6. Purpose-driven designs: This brings us to the next point which is extremely critical and at the same time difficult to follow by many designers. Your design should be centered around a clear purpose. It can be influencing the key opinion formers, or announcing a sale, or designing a company logo. Whatever your design is, it should corroborate the business purpose of creating it.
  7. Develop your own style: There are so many budding designers in the industry and the number is increasing steadily every year. But so are the number of design jobs. There is no dearth of opportunities for creative artists who know their job well and stand out from others. Make sure you develop your own style and create a unique selling proposition for yourself. Remember, follow trends but have your own personal style to make your design stand out from others.
  8. Create simple designs: Remember, the beauty of design lies in its simplicity. Cut noise and clutter as much as possible from your design and keep it simple and sophisticated. Some designers like to bring in simplicity by leaving a lot of white space in the design. You can try that too.
  9. Deliver on time: Graphic designers should love to work under tight deadlines. Deadlines are the new normal these days. Everyone wants a design ready yesterday! That is the reality and it is better to get used to it and develop your expertise around delivering within minimum turnaround time.
  10. Service your client well: If you are working as a freelance graphic designer, you are running a business. A business needs to focus on both product and service. While you may be great in creating a creative product, your client will expect good service as well from you. It is best to communicate with your client often. Understand his requirements well. And have review meetings before and after delivery.

Everyone has their own professional journey but the above tips can help you to make it a smooth sail instead of a rough ride. Hope you find them useful.

graphic design