Search engine optimization (SEO) is a marketing strategy that uses keyword data and insights to drive site traffic. The key terms that search engines read and identify are integrated into the site and used by the search engines to categorize site pages. The terms target the search intent of qualified customers and if properly optimized, this improves the quality and increases the quantity of website traffic driven by search engines.
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Jen Crompton Marketing Strategist
An international speaker, marketing consultant, adjunct professor, and business owner, Jen brings a unique blend of experience to the team. By working with Fortune 500 companies on marketing strategies and helping small businesses build and execute marketing plans, Jen understands the challenges of companies at all ends of the spectrum. With over 15 years of experience in marketing, public relations, customer experience, and business operations, Jen ensures businesses make smart marketing decisions and keep a consistent brand that is true to the company’s foundation. Jen holds a bachelor’s degree from Ursinus College and a Masters of Arts from Rowan University.
Heta Trivedi Marketing Manager
Heta leads the marketing department at Flowz. She is at the helm of all marketing activities related to planning, execution, and analysis. Heta earned an MBA in marketing, is an expert in social media strategies, and is the in-house expert for lead generation, Heta thrives on solving challenges and taking companies to the next level. Heta is on top of her game when suggesting the best strategies for business, analyzing current social media trends, identifying tools for marketing automation, and suggesting innovative marketing channels for lead generation. Her creativity, drive, and leadership ensure executed marketing strategies yield successful results.