Search engine optimization (SEO) is a marketing strategy that uses keyword data and insights to drive site traffic. The key terms that search engines read and identify are integrated into the site and used by the search engines to categorize site pages. The terms target the search intent of qualified customers and if properly optimized, this improves the quality and increases the quantity of website traffic driven by search engines.
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Caroline Dalal Creative Director
Caroline has over 20 years of experience in video broadcast, graphic design, and public relations. Caroline’s career began when she was a broadcaster at CTV News in Toronto, Canada, one of the largest newsrooms in North America. Caroline then went on to use her passion for journalism and technology to start her own ad agency. A sought after marketing expert, Caroline has earned several prestigious marketing awards.