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Top Video Editing Tips For Beginners

Videos are taking the internet by storm. As per reports, YouTube reports 100% increase in mobile video consumption every year. Marketers want to cash on this craze and make videos of their products and services available to consumers. And why not, statistics for 2018 tell us that 90% of users find product videos helpful in the decision process.

Making a video requires superior video editing skills. It is a creative skill that has to be mastered over a period of time. We would like to share a few tips here on how beginners can up their skill quotient and create high- quality videos with just basic knowledge of the domain.

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  1. Ramp up your RAM: It is important that your computer has a good RAM (random access memory) capacity. A minimum of 8 GB RAM works well for creating videos. Couple this up with a good quad-core processor and a decent memory space on a hard drive and you are ready to produce your first quality video.
  2. Invest in the right editing software: Once you have the PC configurations right, it is time to select the right video editing software. There are a number of free video editing software available like Windows Movie Maker, Video Pod Video Editor, Open Shot, etc. However, if you are serious about the business of video editing, invest in good software. Good things come at a price. Some of the software that professional video editors use are Hitfilm express, Apple iMovie, Lightworks, etc.
  3. Add music, graphics, and sfx: A video has a strong emotional connect with its audience more than an article or a static image. Take advantage of these characteristics of video and films and create a deep emotional connection with your audience. Add appropriate music, graphics, and special effects to make your videos more impactful.
  4. Let your video be more emotional than technical: You have installed the right software, have upgraded your PC to edit a video, and have learned the key skills of video editing. But that is not going to be enough to make your videos work. The functionality of a video largely depends on how well can it connect with the audience. Let your video not just be a technically good film, but also a deeply connecting one. A good storyboard, fine editing skills and a dash of creativity is all you need to stir the right emotions in your audience.
  5. Give breathers with visuals: Another very useful tip can be to remember to give breathers while shooting or editing a film. Break your cuts and film scenes in a way that you give some time for the audience to imbibe your message in a clutter-free manner.
  6. Make it web friendly: Do not forget to make your videos light so that you can upload on the internet. Most of the video editors and directors like to keep the file size heavy so that every shot comes out clearly in a high-resolution environment. But this does not work well while putting things on the web. And remember, the web is the place where you can make your videos most accessible. So think about making your videos web-friendly always.

Video editing and creation is just the first step and we hope that the above tips will come in handy. However, the important bit here is to leverage this video on the right social media platforms for lead generation, sales, and click-throughs.

There are experts in the field of video editing and marketing who can help you. Flowz, for example, has a talented video editing and production team who can help you at a fraction of a cost with superior quality videos. Try our services today.


How To Shoot A Perfect Video Testimonial?

Video testimonials are amazing assets for marketers. Videos connect far better with the target audience than any other form of content marketing. They touch viewers emotionally. Are more fun to watch than reading. In fact, statistics suggest that videos have a great conversion rate as well.

There is no doubt then, video testimonials have to be a part of your content marketing strategy. The catch here is to create a good video testimonial. This requires good video editing skills. Get hold of a video editing expert in case you do not have the resources and skill in-house.

Whatever, you decide, make sure you follow some of the below tips to create an appealing video testimonial.

  1. Keep it short: Long is boring, at least when it comes to videos! Length of a video is extremely critical for a marketer. Remember, video shooting requires both time, money and other resources. Be wise in creating a video and be driven by objectives instead of emotions. There are companies that have posted long videos of customers talking about them and have managed to get a good click through rates. However, it is a wise thing to keep your videos two to three minutes long. This way you are more likely to get more views and keep your audience engaged for the right amount of time.
  2. Honesty is the best video policy: Do not try to script our customer videos. Let them speak from their heart. There is nothing more endearing than an honest video testimonial. It strikes the right chord with your customers and wins their trust immediately. Scripts can make the video sound doctored and may steal the thunder of the message the customer is delivering.
  3. Select the right customers: Selection of customers can be based on many things – oratory skills, loyalty towards your brand, length of association with them, etc. Take a look at each of these to select your customers wisely. A happy customer will always speak with great pride for your product. You do not have to guide him on what to speak and how to speak. It will come naturally to him.
  4. Have a brief chat before shooting: It is a good idea to speak with your customers briefly before rolling the camera. Ask them top three messages they want to say in the video. Guide them on how to begin and end a video talk. Simple tips like introducing their company and themselves and ending on a positive note can go a long way in making the video more meaningful for the viewers.
  5. Leverage it across platforms: And last, but not the least, use the videos you have shot on different social media platforms. Leverage the reach of these platforms to garners more views for your videos. This way you will ensure you generate the maximum return-on-investment on your video testimonial.

Trust on the best-in-business company to shoot your video testimonials. Flowz video editing and production department are headed by prominent and experienced professionals. We deliver great footage using simple editing technique. This makes our videos budget friendly and value-driven. We can help you with a video testimonial that is affordable, is of high quality, and delivered with speed. Get in touch with our video editing team today.

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What Does It Take To Make A Perfect Video?

The video marketing space is getting crowded with every passing minute. As per statistics, around 400 hours of new videos are uploaded to YouTube every minute. A few studies have also found that by 2021, 82% of all consumer Internet traffic (globally) will be video-based. There is no doubt that the marketers need to be better and sometimes the best to be able to capture the attention of the viewers.

A good video editing software or an able video editor can get you to achieve your objective. But there is more to a successful video marketing campaign than just good video editing. Here are some of the things you need to have to create a perfect video marketing mix.

  • Great quality content: There is no substitute for good quality content. Content is the king even in video editing and marketing. You should share meaningful stuff with your audience. Make sure you curate content that is in demand. Give the viewers something they are looking for. For example, a video telling the viewers how to increase your SEO ranking could attract a lot of eyeballs. Put yourself in your viewers’ shoes and put your ears to the ground to know what a viewer wants.
  • High-quality videos: Smooth edits and transitions, use of appropriate filters, color corrections, picture enhancements, and the list of creating good quality videos are endless. Use the right mix of techniques to generate high-quality videos. Video resolution is also important depending on the platform it will be viewed. A study shows viewers paid attention to mobile 28% of the time while watching TV shows. This mobile time went up to more than half the time during TV ads. With the increase in the use of mobile phones to watch videos, it is important to optimise the resolution of a video as per the medium used to watch it.
  • A strong storyboard: A good artist always visualizes his work before making it. That is what a storyboard does to your video. It is like what a script is to a film. A storyboard tells you exactly what the video will look like step by step. It is all about planning and if your storyboard is robust enough, you have a strong video plan. The foundation has been laid, what is now required is to pick up the camera and shoot.
  • Exemplary video shoots: Video shooting is an art. The shots, the frames, the timing, the right amount of light, background scores, dialogues, etc are required in the right measure to create an exemplary video. Hire the right company to do the job as it can be too risky to have a naïve video filmmaker to shoot your video on mobile.
  • Superior shooting equipment: A good video shoot can be done on mobile but there many restrictions to it. You may not be able to edit it to an advanced level on mobile. It is worth investing in a piece of good shooting equipment to make sure you do not compromise on the video quality. It may not be always possible for a company to invest in such infrastructure. In such cases, it is best to outsource the job to a trusted company managing video editing and shooting like Flowz.
  • High-quality editing tools: Along with shooting equipment, you also need best-in-class editing software to edit a video. It can be both expensive to buy and time-consuming to master the video editing software. Here again, you may require to partner with an able video editing company to get the job done.
  • A clever video marketer: And last but not the least, it is extremely important to have a person who knows how to make the most of the wonderful video you have created with so much effort and resources. A clever video marketer will make sure you get the best return-on-investment of your video by sharing it on various social media platforms and increasing the views of the videos.

Once you have got a model in place, you can create an umpteen number of videos that are relevant for your business. The right marketing is as important as the right video editing. Every step counts. And every penny counts as well. So, do not take a chance. Partner with the best and the most cost-effective company in the field. Get in touch with Flowz video editing team today.

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