All you need to know about the importance of graphic design in marketing

We all know that graphics designing is an integral part of marketing. Every product or service that has to be sold, needs a medium to reach out to the target audience and a relevant picture or video to explain the details of the product or service. Here is where graphic design plays a major role. Graphic designing is all about communicating the right message in a simple but attractive way to the right people.

It may sound trivial but believe it or not, the field of graphic designing is deeper than what meets the eye. Every detail on a picture or advertisement that reaches millions of people is well-thought and carefully designed to deliver a message that is crisp but impactful. It is no mean job. It requires both creativity and logic.

Importance Of Graphic DesignThe value that a good graphic design agency can add to a marketing campaign is therefore immense. With the advent of new communications mediums, the value and the demand for graphic designers have been increasing. Some of the mediums where you can see amazing examples of creatively crafted graphic designs are social media, tv, billboards, logo, brochures, pamphlets, magazines.

Some of the goals marketing companies like to achieve through a well-rendered piece of graphic design are:

1) Brand awareness: Informing your target audience about your product or service is the first step of a marketing campaign. Graphic designing can play a major role here by creating a logo or an impressive social media profile pic. It can be anything that talks about your brand.

2) Brand identity: When you communicate with people using specific design elements like colors and fonts, people associate certain elements with your brand. For example, the red is so synonymous with coca cola or the swoosh sign is synonymous to Nike etc.

3) Consumer engagement: This is a very interesting aspect of graphic designing. How can you engage your consumers by showing them attractive designs? Well, you must have seen catchy images asking you to click on a link or book a ticket or send a message etc. These ‘call for action’ designs help in engaging consumers with the brand.

4) Communication: This is a no brainer. Every design you see in the marketing campaign is created to communicate well with your target audience. And a picture speaks a thousand words as they say. Therefore the role of a graphic designer is very crucial in designing an image that can speak a lot with just a few elements in it.

Now that we know what all can be achieved by engaging with a reputed graphic design agency, you should also know how important it is to have a good design agency as your partner. An internet search will throw several results on the names of graphic design agency in the USA. However, you should be smart enough to pick the best from the rest.

Flowz is a leading B2B professional services platform. We provide affordable outsourced business solutions for small-to-mid-sized businesses that need high-quality creative services. Check out what our customers say about our graphic design services. Get in touch with us today to help you craft meaningful and impactful business messages for your esteemed customers.


Top Five Reasons Why Graphic Design Is An Integral Part Of Digital Marketing

Graphic designing is the art of communicating complex messages through visually appealing images, illustrations or typography. If you are a digital marketer looking to impress your target audience with your products or capture their attention in a few seconds towards your services, you have to include graphic designing in your marketing strategy.

Graphic Design Service ProviderThe power of visual elements cannot be neglected in the era of digital marketing. As per statistics, people remember only 10% of the information they hear, three days later. If a relevant image is shared along with that same information, people retain 65% of the information three days later.
Here are some powerful reasons that emphasize the fact that digital marketing married with graphic designing can yield wonders for a business.

  • Making the most of the visual attention span: The attention span of a reader is generally just eight seconds. This short span of a reader, coupled with the crowded internet advertisements, articles, blogs, videos, infographics and constant messages on mobile has made the job of a digital marketer even tougher. Here, visual aids come to your rescue. A beautifully designed image or a creatively rendered logo can always capture an audience’s attention.
  • Powerful means to evoke emotion: Once you have the attention of your target audience, it is important to give him or her the experience which they will always remember. This way they will register your product and company in their minds and may come back to using it more often. Visual aids or graphic designs have the power to evoke emotions in a viewer. If you stir the right emotions and connect with your consumers, half the battle is already won. You do not just win their trust, you also establish yourself as a reputed company in the eyes of the consumer.
  • No language barrier: The best part of using an image or illustration is that it is free from any language barrier. Forget language, even a person who cannot speak or hear can connect with a visual. In the era of mobiles, even most media dark places are getting connected over the internet. Images and videos work wonderfully in connecting with those who cannot read English or other languages or who have certain disabilities.
  • Easy call for action: Any advertisement that fails to have a call for action is a total loss of money and other resources. Graphic designing gives you a very attractive way to urge your target audience to take action. It can be clicking a button or sending a message or just starting a chat on the website. A blinking arrow or a visually appealing form or a “claim your offer” button, it can be anything that you want.
  • Attract traffic to websites and portals: A website that uses good images for its banners and pages definitely looks more appealing. Beautifully rendered pieces of graphic art can entice your viewers to look deep into the website, browse more pages and click on more links.

The above-given reasons are just the beginning. The journey of graphic designing and digital marketing requires you to partner with experts in the field.

Flowz is a fully functional graphic design company that delivers designs that are fully aligned with your company’s business objectives. Our designs are meaningful, trendy and useful. Our designers have wide experience in handling critical business projects, working on stringent deadlines and delivering quality content every time. We put at stake our 18 years of experience every time we work on a project and ensure we deliver nothing less than a best-in-class graphic designing services.

Some of our graphic design services include
‐ Logos and artworks
‐ Website graphics
‐ Brochures, flyers, ads, posters and other marketing materials
‐ Stationery, envelopes, invoices, forms and business cards
‐ Sell sheets and PowerPoints
‐ Social media posts and infographics
‐ E-books and other e-thought leader pieces
‐ Embroidery digitizing

Get in touch with us today to try out our outstanding graphic design services.


Five Virtues of Graphic Designing That Marketers Should Cash On

Graphic designing is a visual medium of communication. What can a humble graphic do to a marketing campaign? Well, a lot actually!

The art of communicating your idea through appealing and appropriate images is what graphic designing is all about. Ignoring graphic design can be detrimental to any marketing strategy. Especially when consumers process most of the information visually.

Smart marketers have been using graphic design services for various purposes like driving engagement, spreading awareness, generating more website traffic, boosting sales, guiding purchase decisions, etc.

graphic design services

While there are numerous studies that show the power of images in problem-solving, here are a few specific things that graphic designing does to your marketing:

  1. It connects – There are so many examples of amazing uses of graphic design in creating legendary logos, brand themes and color perceptions. For example the McDonald arches, the Nike swoosh, the Coca-Cola red, the peculiar Lego typography or simple color combination of Dell logo. There is an immediate emotional connection consumer have with certain logos and branding. This is the result of some amazing graphic designing skills at work. A thousand words could not have created this effect, that a simple design could.
  2. It appeals – There are specific designs, typography, and colors that attract and appeal to a specific set of audience. For example, baby product packaging is generally designed using soft and pastel shades. A youthful brand would use bright colors like red while an office product might go for blue.
  3. It influences – Did you know that brand graphics and colors can shape opinions? Yes, that is the power of graphic designing. An impressive design leaves a lasting impact on a customer. The first glance of your audience towards your product can make or break their impression about you.
  4. It informs – Creating awareness is another virtue of graphic designing. Along with building a brand identity, it is important to showcase it to others and inform them of your brand and product qualities. Graphic designing can come in handy in describing your product effectively.
  5. It impacts consumer decision –As per studies, the visual medium is processed faster. Consumers look at the product packaging and design and instantly decide to go for it. This is especially true for over-the-shelf and FMCG products.

Designing involves a lot of strategizing. As a marketer, it is important to understand your audience’s preferences and personalities before designing logos and images. Your design represents your company and it is imperative you get it right. If you are looking for help on creative designing, get in touch with Flowz. We simplify the graphic design function for you and create meaningful graphics that work for your business.


Top 6 Design Rules You Should Never Break

Graphic design service is a creative field. So, we thought there can be no better way to get today’s inspiration from anyone but the legendary artist himself – Pablo Picasso. He once said, “Learn the rules like a pro so that you can break them like an artist”. So here we are with the six golden rules of graphic design that you should know before your craft your next masterpiece.

A lot of these rules revolve around text used in a design, knowledge of color palette and the application of design. Let us try to understand what they are:

Rules of using text
Creative graphic design is as much a work of art as it is a piece of advertisement. A lot of graphic designs are used as marketing collaterals to push sales or create awareness of a product or a service. This involves the use of text in the design to a large extent. Though we understand that a picture speaks a thousand words, you still have to communicate your message in as many words to your target audience. And you can only do that with the help of text. That is why it is very important to know the rules of the game when using text in your creative graphic design.

Graphic design service

These are fairly simple rules:

  • Spacing in words: Take care of the space you leave between words. These spaces should be evenly distributed to enable readability.
  • Kerning of letters: This rule also deals with the spacing characteristic of a text. Kerning is spacing between the letters. This makes your design visually in order and legible.
  • Alignment: There are four basic types of alignment of texts – left, center, right and justified. Selection of the type of alignment depends on the target audience and purpose. An invitation is generally center aligned while a magazine article is most of the times left aligned.
  • Remove windows and orphans: This is a very interesting rule. You must have often noticed that while aligning text, a word comes on the next line (referred to as orphan word) or sometimes a few words from a sentence move to next column (called widow text). Dealing with widows and orphans is important to make your design look professional and polished.
  • Use fewer font types: Many times, graphic designers are tempted to use a variety of fonts for impact in a single design. This is not a good idea at all. Use fewer font types to keep your work legible, simple and classy.
  • Do not stretch your fonts: If you want your text to look slightly taller or wider please use a wider font type instead of stretching a font. Stretching distorts the shape and proportion of font and makes your design of inferior quality.

Put the target audience at the center of your design
We know that designing is a form of art and a lot of people may argue that artwork may not always have a meaning.  But this is not true in case of graphic design service. You have to keep the target audience and the purpose of the design at the center while working on your project. Imagine that as a designer you love black and white colors use in an artwork. But you are designing a child’s birthday invitation card. Can you still use only black and white? No. Put yourself in the shoes of your target audience and you will know exactly what colors and fonts to use.

Know your color palette
That brings us to a very important rule of using the right colors. Some of the basic mistakes designers make is using color discord that means using two widely separated colors in a color wheel together. In addition to understanding the color wheel, it is important to understand the theory and what each color denotes. For eg yellow and orange go well with food menus, green is good for environment-related collaterals and red is a very passionate color. Use them smartly in your design and see how your artwork transforms from a piece of creative art to a wonderful marketing tool.

Embrace white space
Do not try to fill in too many details in the design. Let there be more white space so that there is enough focus on the central piece or the main character of your design. Too much clutter puts the audience off and they do not register the most important message conveyed in the design. The message is lost, you waste a lot of time putting too many elements and the design itself does not look beautiful. So it’s a total loss of effort, time and money. Contrary to that, working with white space is easy, makes business sense and helps you create a professional piece of work.

Think application before designing
This is a very important point to remember when working on creative graphic design. Imagine you are designing the pages of a magazine. It is so important to know the concept of gutter spaces so that you align and manage your text accordingly. Similarly, if you are designing a greeting card, it is important to know the occasion for which you are making the card.  Else you will end up putting the wrong design element in it. The purpose, the application and the usage of the card are central to your design. Ask for these details in case they are not shared with you to make sure you do not have to rework on your design too much.

Keep it simple
And lastly, remember to keep it simple. This rule looks easy but most of the designers find it difficult to follow. As they say, “The most complicated thing is to be simple”. Holds true in graphic designing service too.  But you can learn the skill of simplicity by not using too many effects in your design. Know where to stop while working on the design.

In case you are looking for professionals who are pro at these rules and create meaningful graphic design works, get in touch with Office Beacon.  We are a fully functional creative graphic design services company. Our graphic designers are adept at creating some of the wonderful works that revolve around creating logos and artworks, eBooks, brochures, and other marketing collaterals. You can visit our website to know what our customers think of us and try our hot graphic designing offers today.


10 Quick Tips About Graphic Design Outsourcing

The process of choosing a graphic design service to outsource work to can be a little daunting, especially if you only know little about the industry. There’s a common misconception that finding the ideal service for this kind of creative work means simply relying on talent. The chances are that you’ll hear from a large number of potential services for the project, but it’s important not to get hung up on talent alone. You may like the look of a certain candidate’s work, but it’s important to be mindful of the other areas that you need to consider. It’s crucial that you focus on finding a service provider who not only offers talent but is also able to perfectly meet your specific project brief.

To help you select the ideal service for your graphic design project, below are ten quick tips that should make the process a little easier.

  1. Choose a graphic design service that understands your business ethos

For your graphic design project to be successful, it’s crucial that you select a graphic design service to outsource to that understands your business ethos. Any successful partnership begins by sharing a range of information about your company’s background and target demographic. You can’t successfully work with a service provider that doesn’t understand the concept that your business runs around.

  1. Provide a quality creative brief

Ensure that the brief for the project provides plenty of detail about your company, the goals of your project, and what deadlines you have in place. It can also be beneficial to mention what qualifications you expect candidates to have, in addition to the years of experience that you would prefer they have under their belt.

  1. Be transparent regarding budget

A mistake that is made all too common when it comes to outsourcing projects is failing to be transparent in regards to budget. If you aren’t clear about what you can afford to spend, you can’t expect to have your project completed within the price range that’s affordable for your business. Don’t list your budget on the creative brief. However, should potential service providers ask what price they have to work with, be open and honest with them about the size of your budget?

  1. Discuss your time requirements for the project

When selecting a graphic design service to outsource a project to, it’s vital that you take the time to discuss the time requirements that you have for your project. Before you start discussing your project, it’s vital that you know what deadline you need it completed by. So that you can be clear from the get-go regarding time constraints. As that way, you can ensure that the graphic design service you choose is able to meet your deadline.

  1. Opt to use a reputable service

Choosing a graphic design service is a tricky job and is not something that you should do based on their portfolio alone. It’s vital that you research each graphic design service that you are considering for the task. What you want to determine is how well-known and reputable they are, in addition to how reliable they are. For every graphic design service provider that you consider, read the reviews of their work online. If you have a particular question that you want answering, consider contacting previous clients of the design service – Facebook reviews is an ideal tool for sourcing these people.

  1. Look for a specialist

To guarantee that your graphic design project is completed to the highest quality possible, it’s important to source a specialist in the area of graphic design that the work lays in. For instance, say you want to redesign your restaurant, you should choose a graphic design service provider that has specialized in the catering industry. Or, say you are launching a website for your new fashion brand, you might want to choose a graphic design service that specializes in fashion. For a project that’s a perfect fit for your brand, working with a specialist in a certain area of graphic design is key.

  1. Question them about your brand

Another tactic for narrowing down your choice of graphic design service is to question potential companies about your brand. If you want to determine which design firms have actually done their research on your brand, asking them a few questions about what your business does is a great step to take. You can also opt to ask them what they like about your business and what makes it so unique.

  1. Relevant industry experience is key

When discussing potential provider’s experience, question them about their relevant industry experience. Ask to see examples of their previous relevant work, so that you can determine the standard at which they work. Quality is key when it comes to graphic design, as if you choose a design firm that doesn’t work to a high-quality, your project may lack professionalism and not be up to the standard that you require.

  1. Focus on communication

Whenever you are working with a service provider, it’s important to ensure that they employ good communicators. It’s impossible to work effectively on a project if the person who you are working with is not able to offer effective communication. Make it clear to potential candidates that you need to outsource to is someone who can keep you in the loop at all times, and ask them how they would do that. How often will they call to update you? When can you expect to receive email reports? Will you be contacted if any aspect of the project changes? These are all crucial questions to ask before choosing to hire a graphic design firm.

  1. Propose a trial project

A simple and effective way to narrow the number of candidates that you have to choose from is by offering a trial project. Ask each service provider if they would be willing to complete a small trial project for you that will be used to judge their work and determine their skills, experience and the quality of their work. Ideally, you might want to offer a small fee for this, to ensure that you are seeing each person’s best work.

Choosing a graphic design service provider for a project is never an easy task, as there’s just so much to take into account. However, the good news is that by taking note of the useful tips above, you can make the process of selecting a graphic design firm to outsource your project to easier and less stressful.