Graphic Design Service

Top 7 Graphic Design Terms That Most Designers Get Wrong

Graphic designers often goof-up with designing jargons. Similar sounding words may mean completely different things. So it is advisable to use the right words to describe a particular design element correctly. 

Graphic Design TermsThe reasons why it is so necessary to use the right words at the right place is because:

  • It does not look professional. A graphic design service provider generally boasts of providing the best services to the clients with the help of very able graphic designers. Jargon blunders may prove you wrong and dilute your perception of being a top company in the field
  • It can actually cause chaos. Imagine a client asking you to create a grayscale image and you present him a black and white one. It obviously will lead to confusion and chaos. 
  • It also leads to wastage of time and resources. Getting the brief wrong and creating something without a proper understanding of a particular term leads to re-work. Which means wastage of time and resources. 

So, what are the common terms that most of the graphic designers get wrong? Here are a few words that a graphic design studio should be careful about. 

  1. Font and typeface: Font refers to the weight and other characteristics like italics, bold, slant etc. The typeface is a collection of fonts. For example, Arial is a typeface. Arial black is a font. 
  2. Color and hue: Colour refers to a whole lot of colors like red, blue, green, yellow etc. Hue refers to a spectrum of a particular color.
  3. Tint and tone: When you add white to a hue it results in a tint. A tone is created by adding grey ( both black and white colors together).
  4. Letter mark and wordmark: A font based logo is called a wordmark. When only initials are used as font based logo it is called letter mark. For example, CNN is a better mark and Coca Cola is a wordmark. 
  5. Whitespace and negative space: The space that remains in between the images or surrounding the images is negative space. White spaces are used to give breathing space to design. They are generally defined by margins or gutter space. 
  6. Lettering and calligraphy: Lettering is illustrating letters. While calligraphy is an art of beautiful writing. 
  7. Italic Vs Oblique: In Italics, the characters are changed to decorate the writing. In oblique, the characters are only tilted without changing their styles. 

These may sound a bit complicated and the best way to become a pro in understanding them is using them often in your design and in your briefs. Another good way to be sure you are using the right elements of design is to work with a company that is an expert in the field. One such company is Flowz. Do visit our website to understand how we are adding value in the field of graphic designing. 


Why The Right Color Palette Matters For Your Brand

Usage of colors in communication is a very old practice. Humans have been conditioned to not just see colors but feel them too. That is where the phrases like “I see red” or “Monday blues” or “Let’s paint the town red” must have originated. We think colors, we feel them and we connect with them emotionally.

Right Color Palette Matters For Your Brand

Understanding the hues and color connotations

Smart marketers and graphic design service agencies use this characteristic of colors to their advantage in promoting a brand. Here are a few examples:

  •  Red: It denotes energy, youthfulness and passion. Some of the brands that have successfully used this color are Coca Cola, LEVIS, Netflix, etc.
  • Blue: This color stands for honesty, trust and stability. Lot of digital companies like Facebook, Twitter and LinkedIn have preferred to go blue.
  • Yellow: This is a very happy color. It is associated with cheer, optimism and sometimes craziness. No wonder McDonald’s uses it to attract its customers.
  • Black: It denotes power, boldness and sophistication. A lot of times you must have seen men in black suits in official conferences. Now you know what they are trying to convey through their attire.
  • Green: This is a very calm and serene color because it is closely related to nature. A lot of times communication related to environmental sustainability is all colored in green.

Role of colors in marketing and branding

Brands and colors are very closely related. Research shows a very close relation between color and marketing. As per the Seoul International Color Expo, 92.6 percent of people put the most importance on visual factors when purchasing products.

Now that you know how important colors can be in your marketing communications, let us look at some of the rules of using colors that you can follow in your marketing campaigns:

  • Study colors well: It is important to know what are primary, secondary and complementary colors. Study them well so that you can create a visual balance in your graphic design. The wrong choice of colors can put off your target audience and can affect website visits and even sales.
  • Let colors reflect your brand values: Colors have an innate capacity to evoke emotions in the viewers. Choose the right color that reflects and relates to your product or service. Several examples have been shared above on how every color has a property and an emotion that it can evoke.
  • Consistency is the key: Use the color theme consistently in all marketing communications. If your primary color is blue, make sure you are using the same shade of blue in all the designs. It is a good idea to develop a color shade card and share it with your graphic designers.
  • Cut the clutter: Use max four colors in any design. Too much clutter is a bad way of marketing. Focus on just a few key colors that depict the personality of your brand and help you create a brand identity.
  • Study your competitors: And last but extremely critical point is to keep your ears to the ground and keep a watch on your competitors. This is important so that you do not repeat the same colors as your competitors are using. Else your competitor will benefit from all your marketing efforts.

If you are looking for a graphic design agency in the USA, reach out to Flowz. Our team understands colors well and makes sure it is used to benefit a brand over a longer term. You can call us or visit our website to see some of the amazing works we have created for our customers. Reach out to us with your specific requests and we will be happy to cater to all your graphic design requirements.


Understanding The Role Of Typography In Graphic Designing

In the visual world, what you write is very important, but how you write is even more important. The key messages of an advertisement rendered beautifully with elegant typefaces and fonts create a very positive impact on the reader. Fonts, typefaces, typography may all sound similar but they have different meanings. Let us have a closer look at the meaning, importance and role of fonts in graphic designing.

Fonts refer to a group of typefaces. For instance, Arial is a font and Arial Black, Arial Narrow, Arial Nova etc are typefaces. A Font is a family of typefaces. The art of arranging these fonts and typefaces in a beautiful manner for printing or reading is called Typography.

Typography In Graphic DesigningNow that we have a clear idea of the jargons used in the “text “world, let us try to understand the role of fonts in graphic design:

  • Legibility: We read only what is clearly written. That is true when we write using any medium whether a pen, paper or digital medium. A good graphic design service provider knows the tricks of the trade and uses fonts to enhance legibility and readability of a message. He knows what typefaces go well with a particular theme, how to read the minds of the target audience and what impresses them the most. A smart designer will not just see fonts as a medium to enhance the appeal of the web page or a particular design but would know that the main task of typography is to enhance legibility and readability.
  • Visual fatigue: A reader may get visual fatigue by reading long lengths of articles and text. Here is where the right font usage is extremely important. The line length, the size of the font, the choice of typeface, the alignment etc are all important elements of typography. A reputed graphic design company has designers who understand these aspects well and know how to use them to enhance the reading experience and reduce visual fatigue.
  • Engagement: It may sound surprising but fonts do contribute to engaging the target audience. Good typography can add a lot of emotion, drama and style to a written matter. It instantly connects with the readers and has the power to stir them emotionally.
  • Call to action: Research suggests that typefaces can induce a response from people. Some font styles inspire confidence, some look formal, while some are comic. Each font has a different effect on a person. That is why it can influence a respondent’s answer or inspire him to take action.

A lot of time graphic design companies focus on pictures and videos and forget the strong impact fonts can have on a design. If you are looking for a company that knows it all when it comes to using typography in a design then your search ends here. Flowz is an outsourced business provider for small and medium enterprises. Our integrated services make your entire supply chain more effective. Our graphic designing services are one of the best and most cost-effective in the business. Get in touch with us today to see some of our works and know more about our offers and services.


All you need to know about the importance of graphic design in marketing

We all know that graphics designing is an integral part of marketing. Every product or service that has to be sold, needs a medium to reach out to the target audience and a relevant picture or video to explain the details of the product or service. Here is where graphic design plays a major role. Graphic designing is all about communicating the right message in a simple but attractive way to the right people.

It may sound trivial but believe it or not, the field of graphic designing is deeper than what meets the eye. Every detail on a picture or advertisement that reaches millions of people is well-thought and carefully designed to deliver a message that is crisp but impactful. It is no mean job. It requires both creativity and logic.

Importance Of Graphic DesignThe value that a good graphic design agency can add to a marketing campaign is therefore immense. With the advent of new communications mediums, the value and the demand for graphic designers have been increasing. Some of the mediums where you can see amazing examples of creatively crafted graphic designs are social media, tv, billboards, logo, brochures, pamphlets, magazines.

Some of the goals marketing companies like to achieve through a well-rendered piece of graphic design are:

1) Brand awareness: Informing your target audience about your product or service is the first step of a marketing campaign. Graphic designing can play a major role here by creating a logo or an impressive social media profile pic. It can be anything that talks about your brand.

2) Brand identity: When you communicate with people using specific design elements like colors and fonts, people associate certain elements with your brand. For example, the red is so synonymous with coca cola or the swoosh sign is synonymous to Nike etc.

3) Consumer engagement: This is a very interesting aspect of graphic designing. How can you engage your consumers by showing them attractive designs? Well, you must have seen catchy images asking you to click on a link or book a ticket or send a message etc. These ‘call for action’ designs help in engaging consumers with the brand.

4) Communication: This is a no brainer. Every design you see in the marketing campaign is created to communicate well with your target audience. And a picture speaks a thousand words as they say. Therefore the role of a graphic designer is very crucial in designing an image that can speak a lot with just a few elements in it.

Now that we know what all can be achieved by engaging with a reputed graphic design agency, you should also know how important it is to have a good design agency as your partner. An internet search will throw several results on the names of graphic design agency in the USA. However, you should be smart enough to pick the best from the rest.

Flowz is a leading B2B professional services platform. We provide affordable outsourced business solutions for small-to-mid-sized businesses that need high-quality creative services. Check out what our customers say about our graphic design services. Get in touch with us today to help you craft meaningful and impactful business messages for your esteemed customers.


Top Five Reasons Why Graphic Design Is An Integral Part Of Digital Marketing

Graphic designing is the art of communicating complex messages through visually appealing images, illustrations or typography. If you are a digital marketer looking to impress your target audience with your products or capture their attention in a few seconds towards your services, you have to include graphic designing in your marketing strategy.

Graphic Design Service ProviderThe power of visual elements cannot be neglected in the era of digital marketing. As per statistics, people remember only 10% of the information they hear, three days later. If a relevant image is shared along with that same information, people retain 65% of the information three days later.
Here are some powerful reasons that emphasize the fact that digital marketing married with graphic designing can yield wonders for a business.

  • Making the most of the visual attention span: The attention span of a reader is generally just eight seconds. This short span of a reader, coupled with the crowded internet advertisements, articles, blogs, videos, infographics and constant messages on mobile has made the job of a digital marketer even tougher. Here, visual aids come to your rescue. A beautifully designed image or a creatively rendered logo can always capture an audience’s attention.
  • Powerful means to evoke emotion: Once you have the attention of your target audience, it is important to give him or her the experience which they will always remember. This way they will register your product and company in their minds and may come back to using it more often. Visual aids or graphic designs have the power to evoke emotions in a viewer. If you stir the right emotions and connect with your consumers, half the battle is already won. You do not just win their trust, you also establish yourself as a reputed company in the eyes of the consumer.
  • No language barrier: The best part of using an image or illustration is that it is free from any language barrier. Forget language, even a person who cannot speak or hear can connect with a visual. In the era of mobiles, even most media dark places are getting connected over the internet. Images and videos work wonderfully in connecting with those who cannot read English or other languages or who have certain disabilities.
  • Easy call for action: Any advertisement that fails to have a call for action is a total loss of money and other resources. Graphic designing gives you a very attractive way to urge your target audience to take action. It can be clicking a button or sending a message or just starting a chat on the website. A blinking arrow or a visually appealing form or a “claim your offer” button, it can be anything that you want.
  • Attract traffic to websites and portals: A website that uses good images for its banners and pages definitely looks more appealing. Beautifully rendered pieces of graphic art can entice your viewers to look deep into the website, browse more pages and click on more links.

The above-given reasons are just the beginning. The journey of graphic designing and digital marketing requires you to partner with experts in the field.

Flowz is a fully functional graphic design company that delivers designs that are fully aligned with your company’s business objectives. Our designs are meaningful, trendy and useful. Our designers have wide experience in handling critical business projects, working on stringent deadlines and delivering quality content every time. We put at stake our 18 years of experience every time we work on a project and ensure we deliver nothing less than a best-in-class graphic designing services.

Some of our graphic design services include
‐ Logos and artworks
‐ Website graphics
‐ Brochures, flyers, ads, posters and other marketing materials
‐ Stationery, envelopes, invoices, forms and business cards
‐ Sell sheets and PowerPoints
‐ Social media posts and infographics
‐ E-books and other e-thought leader pieces
‐ Embroidery digitizing

Get in touch with us today to try out our outstanding graphic design services.