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Five simple steps to becoming an effective video editor

Video editing is an art. It requires persistent efforts, precise knowledge of the domain, flawless execution, and some innate creativity to produce impressive movies. If you make the cut, there is plenty of opportunities in the market for you. The reason being, video marketing is a top priority for marketers these days. The consumption of video-based content is on the rise. The time is ripe to master the skill and cash the opportunity while it stays.


Here are a few simple steps that can help you become an effective video editor:


  • Learn the art

Your first task is to develop creative thinking abilities. While creativity is something that is inborn but the same can be bolstered through focussed efforts and right mentoring. Once you can think creatively, master the video editing software that will allow you to bring your creative ideas to life. Take professional help to learn different tools and softwares available in the market and use the right one at the right time. Along with software, you also need to know the video editing jargons. Color temperature, closeups, frame rate, jump cut and the list of jargons is unending. Master them right.

  • Cut the crap

The most important aspect of becoming a great video editor is you should know what to keep and what to discard. As they say, “Editing is killing your story and then slowly bringing it back to life.” Learn the art of storytelling. Great editors are amazing storytellers. Weave your clips into a story and let the magic enthral viewers.

  • Fetch good work

You have learned the art, got used to tools and softwares, have created your own small workstation and now you are ready to work on real projects. Network with other people in the industry to fetch good work. Good work will take your learning curve to another level. Learning on the job is the best form of learning. Go out show your skills, speak to people and grab a good project to work on.

  • Yearn to learn

If you want to stay in the industry and grow every day, you have to keep learning. Stay updated of what is happening in the video editing industry. Look for trends and know what is working and what is not. Being a digital medium, video editing is susceptive to rapid changes. Move the times and upskill every day.

  • Give it time

Everyone knows that Rome was not built in a day. Yes as much clichéd as it may sound, the fact is getting a firm grip on video editing will take time. Do not get frustrated. Follow your passion and keep looking for work.


Honestly, it is easy to preach the above than practice. However, if you really think that video editing service is your forte and the filed of liking, you should take the above tips seriously.


Trust yourself and take the dive into this amazing ocean of creativity and technique, and you will surely discover the pearl of victory on your way. Get in touch with Flowz team.


How To Shoot A Perfect Video Testimonial?

Video testimonials are amazing assets for marketers. Videos connect far better with the target audience than any other form of content marketing. They touch viewers emotionally. Are more fun to watch than reading. In fact, statistics suggest that videos have a great conversion rate as well.


There is no doubt then, video testimonials have to be a part of your content marketing strategy. The catch here is to create a good video testimonial. This requires good video editing skills. Get hold of a video editing expert in case you do not have the resources and skill in-house.


Whatever, you decide, make sure you follow some of the below tips to create an appealing video testimonial.


1. Keep it short:

Long is boring, at least when it comes to videos! Length of a video is extremely critical for a marketer. Remember, video shooting requires both time, money and other resources. Be wise in creating a video and be driven by objectives instead of emotions. There are companies that have posted long videos of customers talking about them and have managed to get a good click through rates. However, it is a wise thing to keep your videos two to three minutes long. This way you are more likely to get more views and keep your audience engaged for the right amount of time.


2. Honesty is the best video policy:

Do not try to script our customer videos. Let them speak from their heart. There is nothing more endearing than an honest video testimonial. It strikes the right chord with your customers and wins their trust immediately. Scripts can make the video sound doctored and may steal the thunder of the message the customer is delivering.


3. Select the right customers:

Selection of customers can be based on many things – oratory skills, loyalty towards your brand, length of association with them, etc. Take a look at each of these to select your customers wisely. A happy customer will always speak with great pride for your product. You do not have to guide him on what to speak and how to speak. It will come naturally to him.


4. Have a brief chat before shooting:

It is a good idea to speak with your customers briefly before rolling the camera. Ask them top three messages they want to say in the video. Guide them on how to begin and end a video talk. Simple tips like introducing their company and themselves and ending on a positive note can go a long way in making the video more meaningful for the viewers.


5. Leverage it across platforms:

And last, but not the least, use the videos you have shot on different social media platforms. Leverage the reach of these platforms to garners more views for your videos. This way you will ensure you generate the maximum return-on-investment on your video testimonial.


Trust on the best-in-business company to shoot your video testimonials. Flowz video editing service and production department are headed by prominent and experienced professionals. We deliver great footage using simple editing technique.


This makes our videos budget friendly and value-driven. Flowz can help you with a video testimonial that is affordable, is of high quality, and delivered with speed. Get in touch with our video editing team today.