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Top video editing tips for beginners

Videos are taking the internet by storm. As per reports, YouTube reports 100% increase in mobile video consumption every year. Marketers want to cash on this craze and make videos of their products and services available to consumers. And why not, statistics for 2018 tell us that 90% of users find product videos helpful in the decision process.


Making a video requires superior video editing skills. It is a creative skill that has to be mastered over a period of time. We would like to share a few tips here on how beginners can up their skill quotient and create high- quality videos with just basic knowledge of the domain.




  • Ramp up your RAM: It is important that your computer has a good RAM (random access memory) capacity. A minimum of 8 GB RAM works well for creating videos. Couple this up with a good quad core processor and a decent memory space on hard drive and you are ready to produce your first quality video.
  • Invest in the right editing software: Once you have the PC configurations right, it is time to select the right video editing software. There are a number of free video editing software available like Windows Movie Maker, Video Pod Video Editor, Open Shot etc. However, if you are serious about the business of video editing, invest in good software. Good things come at a price. Some of the software that professional video editors use are Hitfilm express, Apple iMovie, Lightworks etc.
  • Add music, graphics, and sfx: A video has a strong emotional connect with its audience more than an article or a static image. Take advantage of these characteristics of video and films and create a deep emotional connection with your audience. Add appropriate music, graphics, and special effects to make your videos more impactful.
  • Let your video be more emotional than technical: You have installed the right software, have upgraded your PC to edit a video, and have learned the key skills of video editing. But that is not going to be enough to make your videos work. The functionality of a video largely depends on how well can it connect with the audience. Let your video not just be a technically good film, but also a deeply connecting one. A good storyboard, fine editing skills and a dash of creativity is all you need to stir the right emotions in your audience.
  • Give breathers with visuals: Another very useful tip can be to remember to give breathers while shooting or editing a film. Break your cuts and film scenes in a way that you give some time for the audience to imbibe your message in a clutter-free manner.
  • Make it web friendly: Do not forget to make your videos light so that you can upload on the internet. Most of the video editors and directors like to keep the file size heavy so that every shot comes out clearly in a high resolution environment. But this does not work well while putting things on the web. And remember, the web is the place where you can make your videos most accessible. So think about making your videos web-friendly always.


Video editing and creation is just the first step and we hope that the above tips will come in handy. However, the important bit here is to leverage this video on the right social media platforms for lead generation, sales, and click-throughs.


There are experts in the field of video editing and marketing who can help you. Flowz, for example, has a talented video editing and production team who can help you at a fraction of a cost with superior quality videos. Try our services today.


Five simple steps to becoming an effective video editor

Video editing is an art. It requires persistent efforts, precise knowledge of the domain, flawless execution, and some innate creativity to produce impressive movies. If you make the cut, there is plenty of opportunities in the market for you. The reason being, video marketing is a top priority for marketers these days. The consumption of video-based content is on the rise. The time is ripe to master the skill and cash the opportunity while it stays.


Here are a few simple steps that can help you become an effective video editor:


Five simple steps to becoming an effective video editor


  • Learn the art – Your first task is to develop creative thinking abilities. While creativity is something that is inborn but the same can be bolstered through focussed efforts and right mentoring. Once you can think creatively, master the video editing software that will allow you to bring your creative ideas to life. Take professional help to learn different tools and softwares available in the market and use the right one at the right time. Along with software, you also need to know the video editing jargons. Color temperature, closeups, frame rate, jump cut and the list of jargons is unending. Master them right.
  • Cut the crap – The most important aspect of becoming a great video editor is you should know what to keep and what to discard. As they say, “Editing is killing your story and then slowly bringing it back to life.” Learn the art of storytelling. Great editors are amazing storytellers. Weave your clips into a story and let the magic enthral viewers.
  • Fetch good work – You have learned the art, got used to tools and softwares, have created your own small workstation and now you are ready to work on real projects. Network with other people in the industry to fetch good work. Good work will take your learning curve to another level. Learning on the job is the best form of learning. Go out show your skills, speak to people and grab a good project to work on.
  • Yearn to learn – If you want to stay in the industry and grow every day, you have to keep learning. Stay updated of what is happening in the video editing industry. Look for trends and know what is working and what is not. Being a digital medium, video editing is susceptive to rapid changes. Move the times and upskill every day.
  • Give it time – Everyone knows that Rome was not built in a day. Yes as much clichéd as it may sound, the fact is getting a firm grip on video editing will take time. Do not get frustrated. Follow your passion and keep looking for work.


Honestly, it is easy to preach the above than practice. However, if you really think that video editing service is your forte and the filed of liking, you should take the above tips seriously.


Trust yourself and take the dive into this amazing ocean of creativity and technique, and you will surely discover the pearl of victory on your way. Get in touch with Flowz team.


Best Creative Editing Techniques Every Video Editor Should Know

Many experts believe that video editing is nothing but an art of storytelling. A story is made up of touching emotions, a central message, interesting characters and a climax or conclusion. To be able to portray these in the form of a film or a video may sound easy. But to make the video impactful the editors have to use techniques that enhance or sometimes even exaggerate an event. This ensures that the audience understands the story well and has a good viewing experience.


Best Creative Editing Techniques Every Video Editor Should Know


The story can be anything – your family film, a song video, company history or just product or service description. Whatever the reason or central idea behind the video, the editors should ensure the videos are meaningful and impactful. There are many video editing techniques available that video editors like to use to make interesting and impactful videos. We have picked some of them here to showcase how these techniques can bring alive a story on the screen.


  • Standard-cut: This is the simplest of the technique that every novice or expert should master. A standard cut simply joins two frames. The last frame of a video clip is joined to the first frame of the next clip to develop a standard cut.
  • Jump cut: When you want to depict that time is passing by or a ‘jump’ in time you use a Jump cut. In this, clips are of the same subject are shot from two or more different camera positions. These are then shown in sequence giving an effect of jumping ahead in time.
  • Wipe transition: This is a transition technique. In this, a shot travels from one side of the frame to another frame. This way one shot dissolves int the second one in a smooth transition.
  • Fade in/out: This technique is generally used to depict a change in time for example from day to night or from one era to another. As the name suggests, it is pretty simple, one-shot fades in and the out fades out slowly.
  • Invisible Cut: If you want to smoothen your transitions use invisible cut. There are two major types of cuts – the visible ones and the invisible cuts. Invisible cuts are used to ensure the viewers are not distracted while watching the story.


There are many more techniques in video editing. So many types of cuts, transitions etc. There are also several software available for doing a good job of video editing. However, the in-depth knowledge of the domain is very critical to make a good video. If you are going to use the video for a professional purpose then it is advisable to get them made by an expert. One such video editing service provider in California is Flowz.


Professional video editing service provider like Flowz can help you with high-quality videos at a fraction of costs. Some of the advantages of working with Flowz besides cost saving are faster results, flexible packages, data security, best-in-class technology and infrastructure, and experienced team of video editors. If you have all this then there are higher chances that your video will be loved by your consumers and will surely tell the right story of your brand.