Author - Pranav Dalal

The Ultimate Cheat Sheet On Video Editing Outsourcing

Video plays a crucial role in modern business. It can be used for staff training, marketing, and a host of other tasks to save both time and money while creating a better impression of the business. If you’re going to incorporate this type of visual media into your operation, however, it’s imperative that you do it well. Video editing is arguably the most significant aspect, as this is where it all comes to life.

Video editing outsourcing allows you to gain the professional results without the need to master editing yourself. When choosing an external company or freelancer to take care of this situation, making the right choice is essential. Here are 10 pointers to ensure that you do.

1. Turn Time

How quickly will my finished videos be delivered?

In today’s world of modern business, the need for speed is undeniable. There’s no time for wasting weeks waiting for a project to be completed, which is why you should always outsource to a company that can complete the job in the quickest time possible.

You will inevitably pay a little extra for guaranteed quick turnarounds, but reliable results are worth the investment as it’ll allow you to reap the rewards far sooner. After all, if it tasks too long for those videos to be delivered, they could be outdated by the time they go live.

2. Quality

Will the videos boast that professional atmosphere that the company craves?

A quick turnaround is pointless if the videos look amateurish. A lack of quality will distract viewers, preventing your product from creating the desired impact. As such, it’s imperative that you avoid this problem by outsourcing to a company or individual that provides quality.

Aside from the quality of the videos, you also want to know that they will compress and publish videos in the most suitable manner. On the one hand, you don’t want to compromise quality. On the other hand, though, you don’t want users to wait an hour for large files to download.

3. Skill Set

Do they have the ability to capitalizing on the full possibilities of modern video?

Video editing is a complex job that requires a professional touch. If it were as simple as simply buying a video editing package and putting in a few hours of work, you’d have completed the job internally. You’ve acknowledged the need for talent, so make sure that the experts boast it.

It’s not just a case of cutting clips and putting them into a timeline. Your video editors should know how to add special effects, fix any issues (including with the sound) and publish the final cut for a winning product. You may also need subtitles in various languages depending on the project.

4. Tools & Software

Are the latest facilities being used, or will my videos look a little outdated?

A quality product is one thing, but a quality product that is ahead of the times is another altogether. The world of visual media has evolved at a rapid rate in recent years, and sticking with outdated ideas can hold you back – irrespective of the professionalism used.

Utilizing the latest tools and software enables the video editor to incorporate interaction and other advanced properties that will take your visual media to another level. When the videos are designed with the user experience in mind, you’ll see a far better outcome.

5. Experience

How long has the video editor worked in the field?

While it’s true that some people have a natural flair for video editing, you should know that it’s a job where you get better with practice. It’s a constant learning curve, so choosing an expert with lots of experience will usually result in a better finalized package.

Apart from the promise of a better product, this experience means that the editor knows how to handle setbacks and faults. When choosing inexperienced users, a simple mistake could significantly delay the delivery of your videos.

6. Portfolio

Does the video editor have experience of working with companies like ours?

Aside from boasting general experience, you should seek a video editing company that can specialize in your industry. If you’re creating a video commercial for a sports product, you don’t want the experts to edit a package more suited to a ‘how to’ guide.

Asking potential video experts to show you their work, with a focus on products that are closest to yours, provides far greater insight. If nothing else, this can give you new ideas and lets you point the editors in the right direction of elements that you’d like to see replicated.

7. Additional Skills

Will the video editors merely edit the video, or will they go the extra mile?

Depending on the type of video being used, the editing may not be the final step. If it’s going to be a part of a promotional pack, you may need to think about publishing the video to DVD or a USB stick. Alternatively, password protected web links may be necessary.

A video editor that boasts the additional skills and qualifications in related aspects can open the door to a wealth of new opportunities. Or, if you’re looking to re-brand the entire business, knowing that the company also boasts branding experts and web designers can work wonders too.

8. Team Dynamics

Does the company boast a professional team and good leadership?

Once the project has been handed over to an outside company, you need to know that the leaders within that team will actively drive your videos towards the finish line in the quickest and most professional manner. Poor team dynamics could come back to haunt you.

While you don’t need to know everyone within the company, a little research into the team and how they can actively take care of your video editing needs is essential. If your gut instincts tell you that a better option is out there, they’re probably right.

9. Communication

Will our company know where it stands at all times?

Great communication sits at the heart of all modern business, and your video outsourcing activities shouldn’t be any different. Without the right interaction between you and the video editors, it’s likely that they’ll create the product they want. In truth, they need to produce the video you want.

On a similar note, you should want to be kept in the loop throughout the editing process. Knowing where the project currently stands allows you to make calculated decision in related fields. If nothing else, it offers peace of mind.

10. Cost

Will the service offer value for money?

While all of the above features are crucial, it’s important to keep hold of the fact that all videos are a business investment. It is subsequently impossible to think about the outsourcing process without considering the financial implications.

The cheapest option should not be confused with the most valuable, but you’ll want to analyze the different options to ensure that you get the best possible price. Before doing anything, though, you need to set yourself a budget. Otherwise, you could be asking for trouble.

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10 Quick Tips About Graphic Design Outsourcing

The process of choosing a graphic design service to outsource work to can be a little daunting, especially if you only know little about the industry. There’s a common misconception that finding the ideal service for this kind of creative work means simply relying on talent. The chances are that you’ll hear from a large number of potential services for the project, but it’s important not to get hung up on talent alone. You may like the look of a certain candidate’s work, but it’s important to be mindful of the other areas that you need to consider. It’s crucial that you focus on finding a service provider who not only offers talent but is also able to perfectly meet your specific project brief.

To help you select the ideal service for your graphic design project, below are ten quick tips that should make the process a little easier.

  1. Choose a graphic design service that understands your business ethos

For your graphic design project to be successful, it’s crucial that you select a graphic design service to outsource to that understands your business ethos. Any successful partnership begins by sharing a range of information about your company’s background and target demographic. You can’t successfully work with a service provider that doesn’t understand the concept that your business runs around.

  1. Provide a quality creative brief

Ensure that the brief for the project provides plenty of detail about your company, the goals of your project, and what deadlines you have in place. It can also be beneficial to mention what qualifications you expect candidates to have, in addition to the years of experience that you would prefer they have under their belt.

  1. Be transparent regarding budget

A mistake that is made all too common when it comes to outsourcing projects is failing to be transparent in regards to budget. If you aren’t clear about what you can afford to spend, you can’t expect to have your project completed within the price range that’s affordable for your business. Don’t list your budget on the creative brief. However, should potential service providers ask what price they have to work with, be open and honest with them about the size of your budget?

  1. Discuss your time requirements for the project

When selecting a graphic design service to outsource a project to, it’s vital that you take the time to discuss the time requirements that you have for your project. Before you start discussing your project, it’s vital that you know what deadline you need it completed by. So that you can be clear from the get-go regarding time constraints. As that way, you can ensure that the graphic design service you choose is able to meet your deadline.

  1. Opt to use a reputable service

Choosing a graphic design service is a tricky job and is not something that you should do based on their portfolio alone. It’s vital that you research each graphic design service that you are considering for the task. What you want to determine is how well-known and reputable they are, in addition to how reliable they are. For every graphic design service provider that you consider, read the reviews of their work online. If you have a particular question that you want answering, consider contacting previous clients of the design service – Facebook reviews is an ideal tool for sourcing these people.

  1. Look for a specialist

To guarantee that your graphic design project is completed to the highest quality possible, it’s important to source a specialist in the area of graphic design that the work lays in. For instance, say you want to redesign your restaurant, you should choose a graphic design service provider that has specialized in the catering industry. Or, say you are launching a website for your new fashion brand, you might want to choose a graphic design service that specializes in fashion. For a project that’s a perfect fit for your brand, working with a specialist in a certain area of graphic design is key.

  1. Question them about your brand

Another tactic for narrowing down your choice of graphic design service is to question potential companies about your brand. If you want to determine which design firms have actually done their research on your brand, asking them a few questions about what your business does is a great step to take. You can also opt to ask them what they like about your business and what makes it so unique.

  1. Relevant industry experience is key

When discussing potential provider’s experience, question them about their relevant industry experience. Ask to see examples of their previous relevant work, so that you can determine the standard at which they work. Quality is key when it comes to graphic design, as if you choose a design firm that doesn’t work to a high-quality, your project may lack professionalism and not be up to the standard that you require.

  1. Focus on communication

Whenever you are working with a service provider, it’s important to ensure that they employ good communicators. It’s impossible to work effectively on a project if the person who you are working with is not able to offer effective communication. Make it clear to potential candidates that you need to outsource to is someone who can keep you in the loop at all times, and ask them how they would do that. How often will they call to update you? When can you expect to receive email reports? Will you be contacted if any aspect of the project changes? These are all crucial questions to ask before choosing to hire a graphic design firm.

  1. Propose a trial project

A simple and effective way to narrow the number of candidates that you have to choose from is by offering a trial project. Ask each service provider if they would be willing to complete a small trial project for you that will be used to judge their work and determine their skills, experience and the quality of their work. Ideally, you might want to offer a small fee for this, to ensure that you are seeing each person’s best work.

Choosing a graphic design service provider for a project is never an easy task, as there’s just so much to take into account. However, the good news is that by taking note of the useful tips above, you can make the process of selecting a graphic design firm to outsource your project to easier and less stressful.

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